SAN FRANCISCO & LONDON--(BUSINESS WIRE)--TBG Digital, the leading global marketing and technology company specializing in Facebook and social media advertising campaigns, today released findings that suggest that cost-per-click (CPC) is lower when one uses ads with social context. Ads with social context are ads that list endorsements beneath that indicate what friends ‘like’ a specific Facebook page, group, event or application. TBG tested these social context ads versus ads without social context and found that ads with social context resulted in a 29 percent lower CPC for advertisers.
The data came from an internal report conducted across 2.8 billion impressions across multiple clients within the US market across sectors that include education, financial services, food and beverage, travel and entertainment, social games, retail, and social couponing. The chart displayed clearly displays the difference in CPC rate between normal ads and ads which are ‘Social by Design’.
“This is good news for marketers. Not only are these ads often more effective for ad recall, awareness and purchase intent, but Facebook rewards ads that integrate this ‘social by design’ approach with lower prices,” said Simon Mansell, CEO and founder of TBG Digital. “Advertisers are constantly looking for ways to further their reach on Facebook, while lowering their CPCs and now Facebook is providing a clear way to achieve this.”
TBG Digital, one of the largest marketers of Facebook ad traffic, serves over two billion ad impressions per day via ONE Media Manager™. The company also offers a variety of Facebook marketing campaigns, such as Sponsored Stories and Daily Deals.
USEFUL LINKS
- TBG Digital web site: www.tbgdigital.com
- Twitter feed: http://twitter.com/tbgdigital
- ONE Media Manager: http://www.tbgdigital.com/how-we-do-it-one-media-manager/
- Facebook Page: http://www.facebook.com/tbgdigital
About TBG Digital
TBG Digital is a global marketing and technology company, specializing in Facebook advertising and social media marketing. Combining technology with unparalleled experience, the company collaborates with clients to meet their marketing objectives. Founded in 2001, TBG Digital has offices in London, San Francisco, New York, Chicago, Paris and Hamburg and manages campaigns for more than 90 advertisers targeting in 40+ countries. For more information, please visit our website at www.tbgdigital.com.
About ONE Media Manager™
ONE Media Manager, TBG Digital’s flagship product, is an innovative software platform designed to allow advertising executives to build, monitor and optimize large-scale ad campaigns on Facebook.
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