MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--SteelHouse (www.SteelHouse.com) was named the startup Most Likely to Succeed at the prestigious Launch: Silicon Valley 2011 showcase event, held June 7 at the Microsoft campus in Mountain View.
SteelHouse’s pioneering work in Behavioral Commerce was singled out as the most promising and innovative work in the “Next-Generation Internet” category. SteelHouse CEO Mark Douglas participated in a full day of presentations by the 30 finalists – companies designated by Launch: Silicon Valley as the hottest emerging tech companies in the world. This year’s finalists were selected from more than 300 startups.
Launch: Silicon Valley is co-presented by Silicon Valley Association of Startup Entrepreneurs (SVASE), early stage venture capital firm Garage Technology Ventures and Microsoft.
Last week, SteelHouse unveiled The Opportunity Machine™, an eCommerce technology platform that provides the industry's only personality-driven shopping and offer platform and creates a brand new space: Behavioral Commerce.
The company’s patent-pending platform – The Opportunity Machine – identifies a number of unique shopping personalities and buying behaviors for each website, then enables marketers to act on that intelligence with real-time offers that will increase their conversions, sales and revenue.
SteelHouse is the only company to have the technology that puts all of this together – the knowledge, the shopping personalities, the opportunities, the ability to immediately launch campaigns against those opportunities, and to optimize and manage those campaigns – in one easy-to-use touchscreen interface.
“We’re honored to be recognized as the most promising and innovative startup in the ‘Next-Generation Internet’ category,” said Douglas. “It’s been exciting to see the execution of so many great ideas on display here at the Launch: Silicon Valley event. Based on the positive response we’re getting from our eCommerce customers, we know our work in Behavioral Commerce is exactly what they need to help increase sales. And we’ve only just begun.”
For more information about Launch: Silicon Valley, go to: http://launchsiliconvalley.org.
About SteelHouse
SteelHouse™ (www.SteelHouse.com) is pioneering the emerging field of Behavioral Commerce, helping eCommerce companies give different shoppers different offers based on their shopping personalities and buying behaviors. SteelHouse’s patent-pending technology is called The Opportunity Machine™, and it's the world’s first personality-driven offer platform. For the first time, marketers can truly understand who their shoppers are by their shopping personalities and buying behaviors and – just as important – they can act on that intelligence with real-time offers that will increase their conversions, sales and revenue. SteelHouse was selected by TiE Silicon Valley as one of the Top 10 Emerging Internet Technologies in the world, and was invited to showcase its technology at the prestigious Launch: Silicon Valley 2011 showcase event. Investors include Silicon Valley legend Ron Conway and venture capital firm Baroda Ventures. The SteelHouse team includes veteran direct marketers and engineers from eHarmony, E*TRADE, Oracle and the Rubicon Project – coming together to bring true matching to the advertising business. SteelHouse is based in Los Angeles, Calif.