PORTLAND, Ore.--(BUSINESS WIRE)--ISITE Design, a Portland, OR- and Boston, MA-based digital agency, announced today the launch of Day2, a new optimization program to help organizations measure and improve their digital channel with data-driven insights and actions. The announcement takes place at the Optimization Summit in Atlanta this week.
Aaron Gray, Director of Optimization at ISITE Design, is leading the Day2 program which aims to help organizations rethink their approach to digital marketing.
“As marketers, we expend tremendous efforts on big projects like launching a website, but almost no time on improving what we’ve already built,” said Gray. “We believe this model is fundamentally broken. The Day2 program helps organizations drive ongoing lift from their existing digital investments and create a culture of continuous improvement within their web teams.”
Gray acknowledges that digital optimization is hard. Organizations struggle to get the right technology in place and have a hard time focusing on the metrics that matter. But overall, he says the biggest stumbling block is simply failing to take action from the data. “It’s shocking the number of organizations that spend significant time and money on analytics and reporting but never actually do anything with it,” said Gray.
The Day2 program helps marketers overcome these barriers by providing end-to-end optimization services including the tools, insights and actions necessary to drive change. Each Day2 client is assigned a dedicated strategist to help surface and prioritize opportunities that will lift conversion and revenue performance.
Gray says a big differentiator for the program is its ability to help organizations actually implement the recommended actions.
“Day2 goes far beyond just data-driven insights,” said Gray. “The secret sauce for optimization lies in the execution of the changes. We help close the optimization loop by providing the design, copywriting, production and testing services – everything needed to successfully optimize the digital channel.”
The program supports organizations that have no in-house analytics capabilities, as well as those with established internal teams. “We’re finding many web teams are looking for an optimization framework to plug into and fresh perspective on what actions will drive lift,” said Gray.
Day2 also helps organizations wrangle a complex array of marketing technology options including A/B and multivariate testing, web analytics, content targeting and content management. The agency has deep expertise and partnerships with proven web analytics vendors like Omniture, Google and WebTrends, as well as more niche optimization vendors.
“In some cases, we’re helping organizations use their own marketing technology better, and in others, we’re bringing in new technology,” said Gray. “What’s important is that we’re not taking a technology-centric approach to optimization. We’re helping organizations look at the big picture and bring in the right technology to support specific optimization goals.”
While Day2 is a new program for the agency, ISITE Design is an established digital agency with a 14-year track record of award-winning, data-driven work. The agency has worked with more than 200 organizations to plan, build and optimize digital experiences.
“Our agency has had a long-held belief that your website is not a project,” said Jeff Cram, Chief Strategy Officer for ISITE Design. “Day2 is much more than a new service offering for us. It’s a way of rethinking the approach to digital marketing and prioritizing the actions that will drive a sustained competitive advantage online and off.”
Learn more about Day2 at www.getreadyforday2.com
About ISITE Design
ISITE Design is a digital agency focused on helping organizations rethink their business through a digital lens. The agency serves clients globally with services that span digital strategy, experience design, marketing technology, mobile and analytics. Founded in 1997, ISITE Design has offices in Portland, OR, Boston, MA, and Santa Monica, CA. Clients include Genzyme, Zipcar, MIT and Siemens.
For more information, go to: www.isitedesign.com