BELLEVUE, Wash.--(BUSINESS WIRE)--Pokemon™ Black•White-themed Happy Meals arrive in participating McDonald’s® stores across North America beginning June 17, 2011, as one of the world’s most popular entertainment properties launches its Happy Meal promotion with the leading foodservice provider. Pokémon fans visiting North American McDonald’s locations June 17–July 7 can purchase a Happy Meal featuring one of eight McDonald’s exclusive Pokémon figures, including Pikachu and brand-new Pokémon Reshiram, Zekrom, Snivy, Tepig, Oshawott, Zorua, and Zoroark, as well as one of twelve Pokémon Trading Card Game cards1, to celebrate what has already been a blockbuster year for the franchise. The Pokémon Company International continues its McDonald’s Black•White Happy Meal promotion in major markets around the world later in 2011 and 2012.
“The Pokémon franchise is having an incredible year, and partnering with McDonald’s is definitely one of our highlights,” said J.C. Smith, director of Consumer Marketing for The Pokémon Company International. “We’re excited that our fans can visit McDonald’s, purchase a Happy Meal, and enjoy something special from Pokémon.”
The Pokémon Black•White Happy Meal promotion will be supported by McDonald’s through a fully integrated marketing campaign that includes television advertising, in-store POP, and online activities at McWorld.com and HappyMeal.com.
The Pokémon franchise continues to be one of the most enduring entertainment brands in the world. The release of the Pokémon Black Version and Pokémon White Version video games for the Nintendo DS™ family of systems have shattered sales records with more than 11.5 million copies sold since their release in Japan last September and in the United States and Europe this March (Nintendo, March 2011). The all-new Pokémon Trading Card Game: Black & White expansion launched in April, adding to the more than 15 billion Pokémon TCG cards produced worldwide. A new season of Pokémon animation on Cartoon Network, Pokémon: Black & White, and a new feature length film, Pokémon—Zoroark: Master of Illusions, have also been released this year.
To learn more about Pokémon, please visit www.pokemon.com.
About Pokémon
The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. For more information, visit www.pokemon.com.
About McDonald’s
McDonald's USA, LLC, is the leading foodservice provider in the United States serving a variety of wholesome foods made from quality ingredients to more than 26 million customers every day. Nearly 90 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by local business men and women. Customers can log online for free at any of the 11,000 participating Wi-Fi enabled McDonald's U.S. restaurants. For more information, visit www.mcdonalds.com, or follow us on Twitter (@McDonalds) and Facebook (Facebook.com/McDonalds) for updates on our business, promotions and products.
1 While supplies last.