CHICAGO--(BUSINESS WIRE)--Alpaytac Marketing Communications/Public Relations was selected as the leading U.S. agency by ECCO International, a dynamic network of independent agencies around the world. In this role, Alpaytac will help deliver cost-effective international public relations and communication strategies using local knowledge and global expertise.
ECCO provides a boutique and personalized approach with big-agency results, with each client getting prime attention in their international market of choice. It boasts 32 members, an estimated €60 million in billings, and PR and marketing support in over 40 countries.
“We are thrilled to be named lead U.S. agency for ECCO, as this will enable our clients to enter international markets without paying big-agency fees,” said Huma Gruaz, founder and president of Alpaytac. “Alpaytac has been recognized with more than 10 awards illustrating excellence in PR and social media, and ECCO is a great fit for our agency given their outstanding track record and respective awards.”
Earlier this year, ECCO agencies won three European Excellence awards honoring outstanding performance of European PR campaigns. The winning campaigns came from Spain’s Marco de Communications (Product Relaunch), Wellcom (Consumer Service, France) and Bex Communicatie (Change Communications).
Alpaytac was founded in 2004 by Gruaz, 2008 finalist and winner of 2010’s “Brand Marketer of the Year” award, and has quickly become an industry contender. With a team of elite professionals, Alpaytac provides publicity and integrated marketing insight to clients in 14 different industries including housewares, consumer technology, business-to-business, sports, travel, aviation, fashion and health and beauty. Alpaytac’s areas of expertise include social media, brand development, media relations, tradeshow representation and creative consultation, among others.
Alpaytac awards include: 2009 and 2010 finalist in the Small Firm of the Year category by PR News’ Platinum PR Awards; 2009 finalist for “Best Global Public Relations Campaign” for work with the 5th World Water Forum; 2009 Gold Bulldog Award for Best Use of Research in a business or consumer PR campaign; and finalist for the Stevie Awards’ 2010 “Communications of the Year” award.
About Alpaytac, Inc.
Founded in 2004, Chicago-based Alpaytac Inc. is one of the fastest-growing public relations and marketing communications agencies nationwide. Focused on premium service, Alpaytac strives to create ROI-minded marketing, public relations, and top-tier social media campaigns to build brands and increase bottom lines through strategic, measurable programs. For more, visit www.alpaytac.com.
About ECCO
ECCO is a network of independently owned and operated PR and marketing communications consultancies located in over 40 countries around the world and headquartered in London. ECCO member agencies are successful in their own right and are owner-managed by senior people with big agency/big client experience. ECCO’s clients range from fast growing businesses such as Regus, MEGA and Interface FLOR to long-established global brands like Xerox, Sony, Conoco Jet Nordics and UPS Logistics Group.