DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/ecbd34/uk_customer_insigh) has announced the addition of the "UK Customer Insight 2011: Marks & Spencer - Clothing" report to their offering.
UK Customer Insights 2011 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer's customers, drawing on a nationwide survey of 6,000 shoppers each year.
Scope:
- Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer's customers
- Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group
Highlights
A comprehensive analysis of a retailer's customer profile.
Purchase Reasons:
- Discover the profile of the core shopper for individual retailers
- Understand what drives shopper loyalty and disloyalty
Key Topics Covered:
AT A GLANCE SUMMARY
- Marks & Spencer clothing
SHARE OF SHOPPERS
- Marks & Spencer share of shoppers by demographics
- Marks & Spencer share of shoppers by TV region
- Marks & Spencer penetration of shopper by household characteristics
- Marks & Spencer share of shoppers by other characteristics and ACORN classification
CONVERSION AND NON-CONVERSION
- Marks & Spencer conversion of visitors to main user by demographics and region
- Marks & Spencer conversion of visitors to main user by household characteristics
- Non-converting customers
PROFILE OF SHOPPERS
- Marks & Spencer profile of shoppers by television region
- Marks & Spencer profile of shoppers by household characteristics
- Marks & Spencer profile of shoppers by other characteristics and ACORN classification
LOYALTY
- Marks & Spencer loyalty of main users by demographics and region
- Marks & Spencer loyalty of main users by household characteristics
- Marks & Spencer basic drivers of loyalty and disloyalty
- Marks & Spencer detailed drivers of loyalty
COMPETITION
- Cross sector competitor dynamics
For more information visit http://www.researchandmarkets.com/research/ecbd34/uk_customer_insigh
Source: Verdict Research Limited