LOS ANGELES--(BUSINESS WIRE)--SocialVibe, the digital advertising technology company, today announced the initial test of video engagements on the Facebook Platform. Leveraging SocialVibe’s unique value-exchange approach, people will be able to earn Facebook Credits simply by interacting with SocialVibe engagements. Major global brands working with SocialVibe will issue Facebook Credits through SocialVibe’s video engagements in return for consumers’ attention to a brand experience.
SocialVibe’s engagement units reward consumers for their attention by providing a valued benefit in exchange for their interaction with a brand experience. By capturing consumers’ attention at a time when they are most receptive to participating, such as while playing a social game, donating to charity or accessing premium content, SocialVibe delivers unprecedented engagement rates to advertisers. SocialVibe offers a wide range of engagement ad units that incorporate video, polls, games and other interactive features meant to encourage users to share the brand experience.
Millions of people on Facebook are already familiar with SocialVibe’s brand activities as its engagements are deeply integrated into 8 of the top 10 apps on the Facebook Platform, including Causes.com and popular Zynga games such as FarmVille and CityVille.
“Major brands recognize the massive influence and purchasing power of the 500 million people that use Facebook every month,“ said SocialVibe CEO Jay Samit. “Facebook Credits are an ideal value-exchange for consumers interacting with brand experiences on SocialVibe’s platform.”
“SocialVibe’s engagements' use of Facebook Credits is a highly innovative way to reach consumers at the epicenter of attention and influence,” said David Goodrich, EVP, Digital, Initiative. “The challenge for advertisers today is getting people engaged. With the strategic use of value-exchange, brand marketers have a real opportunity to reach millions of potential brand ambassadors."
Delivering high rates of social brand engagement
SocialVibe has powered campaigns for over 200 of the world’s biggest brands including GE, Best Buy, Disney, Nestle, McDonalds, Coke, Visa, AT&T, Proctor & Gamble, and Lexus. All SocialVibe engagements are 100% opt-in, socially-enabled and may be shared, allowing consumers to personalize and incorporate brand messages into their conversations with friends.
Based on billions of past interactions, on average, consumers who engage with SocialVibe brand experiences will:
- Spend 63 seconds interacting with the brand--with an 80+ percent completion rate
- 41 percent go on to visit a brand’s fan page or website
- 30 percent show a purchase intent, and
- 15 percent share the experience with over 150 of their friends.
True to its cause-marketing roots, SocialVibe also empowers over 30 million people to donate to the charities they are passionate about simply by engaging with brands at give.socialvibe.com and Causes.com.
SocialVibe is a digital advertising technology company that provides the most effective form of brand advertising for some of the world’s top brands. Unlike ad networks that simply deliver impressions through display advertising, SocialVibe provides opt-in engagements that consumers can share across their social graph. SocialVibe enables advertisers to engage at a time when consumers are most motivated to participate in brand experiences, such as while playing a social game, donating to charity or accessing premium content. SocialVibe enables engagements on the Web and on mobile, reaching a universe of more than 200 million socially-connected global consumers. Visit www.socialvibe.com or check out twitter.com/SocialVibeAds.
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