NEW YORK--(BUSINESS WIRE)--Business Wire announced enhancements to its press release measurement dashboard today, providing more detailed analytics to assist communications professionals in measuring the impact of each individual press release.
NewsTrak reports are designed to assist companies in developing and refining their messages to maximize their Return on Marketing Investment (ROMI). Reports are structured to provide summary overviews and expanded section detail and are easily exported to be shared and used in broader analysis efforts.
Measurement Report Features
Key sections of the NewsTrak reports provide detail on press release visibility and release views; traffic sources; distribution and online postings; user engagement with different elements of the press release; search engine referral data, social network engagement and comparisons to recent press releases.
“Content + Context = Impact,” says Laura Sturaitis, Executive Vice President, Media Services and Product Strategy, and the architect of the measurement upgrades as well as author of a new press release measurement white paper.
“We’ve committed substantial resources to helping our clients establish the ROMI—the return on the marketing investment in both their time and their money—when it comes to their press releases. These reporting upgrades help practitioners get a clearer picture of what’s working and what’s not so they can quickly adjust to achieve their goals,” she added.
The expanded NewsTrak measurement reports are available now and are accessible when ordering a press release distribution circuit with the GloMoSoMe (Global-Mobile-Social-Measurable) bundle. Clients may access their NewsTrak reports by logging on at www.BusinessWire.com, and clicking the Reports & Order History tab on their BW Connect homepage.
Business Wire Press Release Measurement Resources
- NewsTrak Overview
- Measurement White Paper
- Measurement Webinar - Maximizing Your Measurement: Clocking the ROMI of Your Press Release - May 18, 2011 (free)
About Business Wire
Business Wire, a Berkshire Hathaway company, celebrates its 50th anniversary in 2011 as the global leader in press release distribution and regulatory disclosure. Public relations and investor relations professionals rely on Business Wire for both broad-based and targeted market reach. A recognized disclosure service in the United States, Canada and a dozen European countries, Business Wire handles XBRL tagging, document formatting and regulatory filing into EDGAR, SEDAR and other systems. Business Wire provides online newsroom hosting and integration services as well as search engine optimization, mobile distribution and detailed measurement on every press release. Its patented NX delivery platform provides simultaneous full-text posting of Business Wire content to news systems and websites in virtually any country or language. With 32 bureaus worldwide, Business Wire offers local service and global reach.
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