SAN FRANCISCO--(BUSINESS WIRE)--Apsalar, a mobile behavioral targeting, optimization and analytics platform for iOS and Android apps, today announced that its robust analytics package, ApScience, will now be made free to all mobile app developers and publishers. There will be no caps or restrictions on the number of users or the volume of data generated by an app. This price drop goes into effect today and will be extended to all current and future customers.
The platform, which has already been installed in thousands of apps, features user-level analytics that enable mobile developers and publishers to increase conversion rates, optimize retention and monetization, and enhance user experience within their apps. ApScience also features innovative cohort-based engagement analyses and conversion funnels to help major mobile applications maximize their revenues. Other features include cross-app analytics, user segmentation by behavior and across apps, a customizable dashboard, conversion funnels and cohort-based analyses that more accurately manage conversions, retention, and engagement.
"We recently started to work with Apsalar and find it to be the most complete behavioral targeting and analytics platform on the market," says Andrej Nabergoj, CEO of Outfit7. "The fact that their entire analytics package is now being made completely free is just one more reason that every iOS or Android developer needs to be using Apsalar."
Key features of ApScience platform include:
- Cross-App Analytics
- User Segmentation by Behavior
- In-App and Cross-App Conversion Funnels
- Cohort-based Retention and Monetization Analyses
Developers and publishers interested in utilizing ApScience for free can sign-up for an account at: http://apsalar.com
About Apsalar
Apsalar is the most comprehensive behavioral targeting platform for iOS and Android developers. The company’s suite enables mobile developers and publishers to increase conversion rates, optimize retention, and generate more revenues per user. Apsalar’s innovative user-level analytics and targeting solutions are helping major mobile applications maximize their revenues. The company is headquartered in San Francisco, California and was founded by a team of veterans in online behavioral targeting. Investors include 500 Startups and Morado Ventures. For more information, visit www.apsalar.com.