NEW YORK--(BUSINESS WIRE)--As part of LIPMAN’S transformation into a one-stop agency solution for marketers, LIPMAN is pleased to announce the promotion of Jennifer Pasiakos to Vice President of Digital and welcomes three additional experts to its existing talent roster; Tanya Kolosova as Director of Customer Intelligence and CRM, Adam Deher as Senior UX Designer and Ivan Corsa as Senior Digital Producer.
“LIPMAN Digital is an integral part of telling a client’s entire brand story,” said Michael Mendenhall, President and Chief Operating Officer. “As an agency, we position digital as a pivotal driver of agile commerce, a brand’s ability to deliver a sophisticated, relevant and always connected ecosystem of touchpoints in lockstep with a customer’s journey. Jennifer has an extensive sixteen-year history of digital and integrated marketing expertise, having worked at Digitas, Wunderman and MRM Worldwide prior to joining Lipman. Her experience leading technology and retail clients including FedEx, Microsoft, Intel, NBA, Nikon and Kohl’s will continue to be invaluable as we evolve our core digital capabilities.”
Pasiakos has been committed to building an in-house, end-to-end practice since joining the agency in 2008, executing digital marketing, advertising social media, and ecommerce-based initiatives across iconic client partners, and is now tasked with immediately scaling the skillset to align with objectives.
“I am thrilled to be an integral member of a team that is dedicated to improving both the client and customer experience. We will lead brands in developing the infrastructure they need to connect with consumers, while also focusing their efforts on becoming a ‘living brand’, where it’s not about getting them into the conversation, they are the conversation, and LIPMAN is helping them cultivate a three-way dialogue that amplifies their voice with consumers while fostering deeper community advocacy.”
As a part of the department’s continued growth strategy, LIPMAN also welcomes three new digital hires to the team who are all dynamic and entrepreneurial leaders within their respective areas of expertise.
Tanya Kolosova comes to Lipman as a renowned expert in the area of actionable analytics and software development having served as Vice President of Analytics and Optimization at X+1, Principal Researcher at Yahoo!, Vice President of Research and Development at YieldWise and Chief Technology Officer at WatchWise. She has extensive knowledge of audience intelligence, market-mix modeling and multi-channel commerce and has worked in various verticals from retail to consumer packaged goods with clients from GAP to Nordstrom to T-Mobile, making her a distinguished addition to the team. Kolosova has also co-authored books on statistical analysis and SAS that are used in twenty universities globally.
Adam Deher has joined the team as a Senior UX Designer having recently worked at MRM Worldwide leading experience development of a sizable stable of their largest accounts – Chase, Diageo, Verizon and the U.S. Army. Deher has architected strategies ranging from CRM and social media to ecommerce and application design, having partnered with Google on one of their first user-generated music apps.
Ivan Corsa joins LIPMAN as Senior Digital Producer having served in multiple lead roles at Saatchi & Saatchi, JWT, Dimassimo Goldstein Brands, Atmosphere BBDO, and Kirshenbaum Bond and Partners. Corsa has produced a myriad of dynamic cross-platform, multi-media projects for compelling global brands including Toyota, American Express, Bloomberg, Citibank and AT&T.
ABOUT LIPMAN
LIPMAN is in the business of building iconic brands. Founded in 1927, we have quietly built an impeccable and enviable reputation of excellence in branding, holistic marketing and creative work on iconic brands, like Burberry, Lord & Taylor, Smartwater, Diane Von Furstenburg, David Yurman, Town & Country (the agency is setting the new creative direction for the magazine), Bacara Resorts, Talisker Resorts, The Limited, Georg Jensen, Hudson Jeans, Evolution Juice, Mercedes Benz, DeBeers, Oscar de La Renta, St. John, Tumi, Ermenegildo Zegna, Godiva and Equinox.
Additionally, the company has a celebrity branding division that includes Jennifer Aniston, Justin Timberlake, Andre Benjamin (Andre 3000) and the pro golfer, Michelle Wie.
In early March 2011, Mendenhall, the former CMO of Hewlett Packard, joined Andrew Spellman (CEO) and David Lipman (Chairman, Chief Creative Officer) as President and Chief Operating Officer rounding out the new executive team at LIPMAN. A private equity firm (whose directors include the c-suite of the agency) bought out the agency to create this new company, one that challenges the traditional approach to marketing and truly is in the business of building brands.