BOSTON & BRISTOL, United Kingdom--(BUSINESS WIRE)--smartFOCUS, a global provider of multi-channel marketing software, has been listed as a Multi-Channel Campaign Management vendor in Gartner Inc.’s CRM software-as-a-service (SaaS) vendor market guide.
The Gartner CRM SaaS vendor market guide provides a comprehensive list of vendors that offer SaaS as a deployment option.
In March, smartFOCUS unveiled its latest SaaS offering, codenamed Arjuna. Arjuna is a complete revision of smartFOCUS’s core analytic and campaign management applications and builds on smartFOCUS’ experience in sophisticated SaaS solutions with features such as integrated workflow management and flexible data loading capabilities. Arjuna has been developed to be more scalable and efficient than any multi-channel marketing solution previously available.
The new web-based SaaS offering saves marketers from having to manage the peripheral data and application infrastructure associated with traditional analysis and campaign management engines. It will free marketers to rapidly target, design and execute sophisticated marketing campaigns in a more flexible environment.
smartFOCUS has offered SaaS-based solutions that complement its traditional installed base for more than six years through their Denver, CO operations with a key focus on the newsmedia vertical. In that time, the company has seen a dramatic increase in demand from marketers for the low cost, high performance benefits of SaaS solutions.
Curt Bloom, interim CEO for smartFOCUS said: “When smartFOCUS sold its first marketing software solution, the technology and the market was focused on in-house solutions. But over the years our investment in R&D has kept us ahead of user demands by bringing solutions to market that meet the needs of marketers, and address any constraints: finite resources, speed to start up, high-level data security, lightning-fast response and analysis times. SaaS meets many of these factors head on, and today out of the 750 businesses and 150 newsmedia organizations that rely on our software, more than half are SaaS-based. Once we launch Arjuna, I expect that figure to grow again.”
In an appeal to marketers struggling with an unwavering growth in business data volumes, Arjuna has been underpinned by the company’s analytic database, which scales from midmarket to enterprise volumes of data. Arjuna directly addresses the needs of marketers looking for an on-demand SaaS solution without compromising even the slightest element of functionality, which smartFOCUS’ reputation has been built on.
In the report Gartner analysts comment that “SaaS continues to penetrate the CRM market, accounting for nearly 24% of total CRM market revenue”.
The report: ‘Gartner CRM Vendor Market Guide for Software as a Service, 2011’ by Robert P. Desisto, Michael Maoz, Kimberly Collins was published on March 30, 2011 and is available to Gartner subscribers via Gartner.com.
About smartFOCUS
smartFOCUS is a leading international provider of multi-channel marketing software and services. smartFOCUS’s marketing solutions integrate data to deliver the most powerful analysis and customer insight, enabling communication across the entire marketing operation.
More than 750 companies worldwide rely on smartFOCUS to inspire customers, improve results and transform marketing performance. Clients and partners include AAA, ABN AMRO, Center Parcs, EasyJet, EMI, Equifax, Eurocamp, Harrods, Landal Green Park, lastminute.com, Manchester United FC, QVC, Rabobank, RCI-GVN, Société Générale and Sony Europe.
smartFOCUS also provides marketing solutions and expertise to over 150 international news media companies, including USA Today, the New York Times Regional Media Group and the Washington Post, smartFOCUS provides email and digital marketing with smartMARKETER eChannel, a fully on-demand digital marketing solution that serves each of its customers with email, mobile, social network, landing page, microsite and RSS channel communications.
smartFOCUS is headquartered in Bristol, U.K., with operations in the U.S., Europe and Asia Pacific. For more information, visit www.smartFOCUS.com.