NEWPORT BEACH, Calif.--(BUSINESS WIRE)--ROTH Capital Partners, in collaboration with Our365, is pleased to present our 2011 Trends and Truths in the New Mother Market report, which examines current trends, demographics and spending patterns in the Infant, Juvenile & Toy Sectors. The report includes proprietary survey results from Our365’s email database of 3,000,000 mothers and current conversations from Our365’s online community of nearly 100,000 mothers. Combined, these sources offer an in-depth view of today’s “Millennial Mom”.
“Monitoring today’s generation of mothers, we see how Millennial Mom's attitudes and expectations affect her purchase patterns and product selection,” said Norma Blatto, Chief Marketing Officer of Our365. “Some of the interesting facts we uncovered were: more grandparents surrounding each new baby; less of a reliance on traditional registry than in past years; and a powerfully strong disposition toward very early learning.”
“The report and survey provide interesting insights into the Infant, Juvenile and Toy industries. With numerous demographic trends providing tailwinds to these sectors, companies within these categories have been able to exploit these trends by offering unique and innovative products,” said Joe Schimmelpfennig, Managing Director of the Consumer & Retail Investment Banking team at ROTH. “We expect continued interest from both public and private investors in these segments and further M&A and financing activity as companies look to enter new categories and retailers consolidate their purchases with fewer vendors.”
“The report validates our view of the investment opportunities in the Infant, Juvenile and Toy sectors which have benefited from compelling demographics and spending habits of new parents and grandparents,” said Liz Pierce, CFA, Senior Research Analyst – Retail and Consumer at ROTH. “We expect these underlying trends to continue to result in attractive growth opportunities for the sector’s leading companies.”
The report and survey covers a variety of relevant topics including:
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ROTH Capital Partners
ROTH Capital Partners is a relationship-driven investment bank focused on identifying growth opportunities for corporate and institutional clients. As a full-service investment bank, ROTH provides capital raising, M&A advisory, analytical research, trading and market-making services. ROTH, headquartered in Newport Beach, CA, is privately held and owned by its employees, and maintains offices throughout the U.S., Hong Kong and a Shanghai Representative Office. Since the inception of the firm in 1984, ROTH has been a leader and innovator in advising and financing growth companies.
Our365
Our365 is America’s largest provider of newborn portraits and a leading relationship marketing company serving moms. Each year, in partnership with hospitals nationwide, Our365 photographers meet 1.5 million moms and take their newborns' portraits right at bedside. Upon opting into Our365’s programs, mom's relationship with the brand evolves as she taps into timely content, a vibrant social network of her peers, and a constant flow of valuable offers from trusted marketing partners.