ORLANDO, Fla.--(BUSINESS WIRE)--Cellcontrol, a global provider of technology to stop distracted driving, announced today at International CTIA Wireless 2011 that it has been selected to participate in a study to be administered by the University of Michigan’s Transportation Research Institute (UMTRI). The comprehensive UMTRI study, scheduled to last for 3 months, will assess the acceptance and potential safety impact of cell phone filter/blocker technologies. The study includes the examination of two primary types of technology solutions available: application-on-device solutions that rely on device-based GPS to determine motion; and software-based solutions which integrate directly with the vehicle, thus using the vehicle to determine motion.
“We applaud UMTRI for its research leadership and evaluative approach when constructing this important study addressing mobile telecommunications and transportation safety, particularly the inclusion of two distinct technology approaches which both address the growing distracted driving problem,” stated Chuck Cox, CEO of Cellcontrol. “Through this study and others like it, we expect that preferred technology attributes will emerge. We believe vehicle integration to determine motion is mission critical due to significant increases in accuracy, reliability and enforceability. As such, we certainly look forward to the study’s results.”
The study is being lead by James Sayer, Ph.D. of UMTRI. Dr. Sayer has conducted research in the areas of advanced safety systems and has conducted human factors and transportation related research at UMTRI since 1993. In discussing this study of distracted driving technologies, Dr. Sayer noted, “We believe this study of technologies to reduce distracted driving will yield insight into the importance of various technology attributes, and identify opportunities to improve future technologies aimed at making transportation safer.”
About Cellcontrol
Cellcontrol is an emerging technology company focused on the problem of distracted driving caused by in-motion usage of cellular phones and other mobile devices, such as laptops, handhelds and tablets. Instead of using GPS to determine vehicle movement, Cellcontrol directly integrates with the vehicle’s onboard diagnostics computer to determine motion and thus implement policy. Find out more at www.cellcontrol.com.