LONDON--(BUSINESS WIRE)--Rummble Labs, a provider of personalised recommendations technology based on proprietary trust algorithm, today announced the first phase of its launch.
According to Eric Schmidt, Chairman of Google, "Every two days we create as much information as we did from the dawn of civilisation up until 2003”.
With this continuing flood of information, Rummble Labs provides a compelling solution that filters out all the “noise” and delivers only the most relevant, most accurate and most meaningful data, precisely at the moment most useful to the consumer.
Targeting enterprises seeking “best in class” customer experience, including e-commerce, social networking, media streaming and advertising companies, Rummble Labs has begun working with selective partners to solve the “data overload” problem. Through precise tracking of user activity such as purchases, reviews, ratings, postings, check-ins, “likes” and comments, Rummble Labs is able to create a complete “trust graph”, in turn delivering precise and relevant data and recommendations. Rummble Labs technology allows users to discover new products and services that they may have never considered, experience services uniquely tailored to their “taste and needs”, and to engage with brands with intimacy never before possible. For enterprises, all this translates to “best in class” user experience, minimised customer “annoyance”, and added revenues.
Rummble Labs has pioneered an innovative approach that
automatically optimizes the selection of the most appropriate
recommendation algorithm, or combination of algorithms (such as
collaborative filtering, the trust algorithm and semantic analysis),
based upon the type of data and context.
Further, the platform
constantly evolves to provide more intelligent insights as additional
patterns are formed. This proprietary API is built from scientifically
validated algorithms that filter data in real-time to increase the
accuracy and reach of personalisation.
Louisa East, Commercial
Director at Rummble Labs who joined this week from San Francisco,
commented: “Rummble Labs aims to change the way in which people can find
recommendations for products and services whether that be clothes,
wines, music or books.
With web users crying out for
more personalised content, we look to help drive this new Age of
Relevance.”
Rummble Labs have an adaptable API that is highly scalable to process
large volumes of data. It has been developed over three years in
conjunction with leading academic institutions and evolved from
technology begun at Rummble.
Rummble Labs was selected as one
of 31 leading UK digital companies for this year's UK Trade &
Investment (UKTI) Mission to SXSW Interactive 2011. This trip will see
the companies travel out to Austin, Texas for a five day trip in and
around South by South West Interactive, one of the largest conferences
focused on digital media and technology.
About Rummble Labs
Rummble Labs is a provider of personalised recommendations based on proprietary trust algorithm. Targeting enterprises seeking “best in class” customer experience, including e-commerce, social networking, media streaming and advertising companies. Rummble Labs has begun working with selective partners to solve the “data overload” problem. Through precise tracking of user activity such as purchases, reviews, ratings, postings, check-ins, “likes” and comments, Rummble Labs is able to create a complete “trust graph”, in turn delivering precise and relevant data and recommendations.
Rummble Labs has pioneered an innovative approach that
automatically optimises the selection of the most appropriate
recommendation algorithm, or combination of algorithms (such as
collaborative filtering, the trust algorithm and semantic analysis),
based upon the type of data and context.
Further, the platform
constantly evolves to provide more intelligent insights as additional
patterns are formed. This proprietary API is built from scientifically
validated algorithms that filter data in real-time to increase the
accuracy and reach of personalisation.