AUSTIN, Texas--(BUSINESS WIRE)--Phunware, the leader in enterprise branded mobile application infrastructure and experiences, announces that in just 12 months its worldwide mobile users have consumed more than 100 million minutes, or 200 years, of App engagement on its mobile experience platform.
Phunware’s mobile experiences, supported by its proprietary mobile experience platform, represent category-defining Apps that have quickly become some of the most popular mobile Apps in the world. Consumers have spent hundreds of thousands of hours within Phunware’s Apps, which include such branded experiences as the Petfinder App, a multiple time # 1 ranked Lifestyle App and a recipient of Time / CNN’s “Top 10 iPhone Apps of 2010” award, alongside Netflix, Twitter, Groupon, Apple, Hulu and Nike; the Undercover Tourist App for Disney World, a multiple time # 1 ranked Travel App; and the MythBusters App, a # 1 ranked Entertainment App and recipient of Mashable’s “Top 10 Apps for TV Fanatics” award.
“We are exclusively focused on Mobile 2.0, the next generation of mobile, and specialize in gamifying the world’s digital assets. We have rethought the engagement paradigm with consumers and have come to understand that experiences, not features, define the high-value touch points between enterprise brands and their mobile consumers. Our rapid success in creating wildly popular, useful mobile experiences for multiple platforms has resulted in users consuming five times more brand engagement than the average mobile App,” said Alan Knitowski, Chairman and CEO of Phunware.
Phunware builds its enterprise branded experiences based on its brandME™ and PRAISE™ mobile experience platform. brandME™ is a proprietary and patent pending branded mobile experience framework composed of five core elements:
- Featured – what’s new, hot and now about a brand
- Community – the consumer voice and social media companion of the brand
- Play / Engage – the core utility, value and central reason that consumers return to the brand
- Media – the education, entertainment and promotion behind the imagery, video and audio of the brand
- Shopping – the digital and physical merchandise, services, commerce and daily deals behind the brand
PRAISE™ is the Phunware Rapid Application Integration Sales Engine, and represents the proprietary and patent pending mobile experience infrastructure powering brandME™. PRAISE™ includes everything that a large or small enterprise brand would need for a turnkey, custom mobile experience dedicated to monetizing content, traffic and consumer engagement—wherever and whenever needed on a global basis. PRAISE™ monetization packages include Media, Phlameware™ Social Media, Advertising Optimization, Dynamic Content Management, Commerce, Gaming, Persistent Rewards, Location Based Services and PocketShare™ Analytics.
“Our mobile experience platform, and our overall approach to advancing mobile computing and the experiences underlying it, is core to our business,” said Knitowski. “The ‘phun’ in Phunware is all about the fun, playful, engaging, entertaining and addictive aspects of mobile experiences while the ‘ware’ in Phunware is all about the enterprise class, carrier grade, toll quality, geographically redundant, fault tolerant and hyper-scalable aspects of bulletproof mobile application infrastructure at transactional scale.”
Nearly 1.5 million Phunware mobile experience downloads have been made by consumers across more than 50 titles, 88 countries and 4 languages. Phunware mobile experiences have risen to the Top 10 in the App Store’s Lifestyle, Travel, Entertainment, Education, Medical and Social Networking categories for both free and paid applications alike.
Phunware’s customers include such household brands as Discovery Communications (Discovery Channel, DMAX, Discovery Education, Petfinder and MythBusters), HP Connect, Nokia, McDonald’s, Cambridge University and the Louisiana Association of Nonprofit Organizations, amongst many others both public and private.
Leveraging its mobile experience framework, brandME™, and PRAISE™, its mobile experience platform, Phunware is able to create, publish and evolve powerful mobile experiences focused on deep consumer engagement, mobilization and monetization for organizations of all sizes.
“Today’s leading corporations and institutions want to extend their reach to mobile in a meaningful and profitable way. With our proven ability to embed real revenue-generating opportunities, engaging functionalities and advanced, game-like quality design, we build deep custom experiences that fund their own development, extend the brand and offer high-value and utility to global consumers,” continued Knitowski. “100 million minutes validates that Mobile 2.0 is going to greatly reshape the mobile landscape and that Phunware is positioned to be at the center of the mobile revolution underway today.”
About Phunware
Phunware creates brandME™, the best and most powerful branded mobile experiences in the world, along with PRAISE™, the global industry standard for bulletproof mobile application infrastructure. Phunware leads the mobile application revolution globally and is reinventing the mobile application experience for the benefit of consumers everywhere. Phunware has introduced category defining applications that challenge the outer limits of the best mobile devices on Earth and is defining the future standard for mobile application experiences. Visit us at www.Phunware.com.