VANCOUVER, British Columbia--()--IE Market Research Corp. (IEMR), the Canadian-based provider of market intelligence services, announced today the release of its 1Q.2011 Canada Mobile Operator Forecast, 2010 - 2015.
“The competitive dynamics in the Canadian mobile operator space are changing rapidly as new entrants increase their market shares. We forecast that the subscriber market share of the largest operator, Rogers Wireless, will be about 35.6% in the end of 2012.”
“The wireless penetration rate in Canada is still relatively low compared to other developed countries, and we expect that the Canadian wireless market will continue to grow. According to our forecasting model, the number of mobile subscriber connections in Canada will increase from 25.3 million in 2010 to approximately 28 million by the end of 2012,” said Nizar Assanie, Vice President (Research) at IEMR. “The competitive dynamics in the Canadian mobile operator space are changing rapidly as new entrants increase their market shares. We forecast that the subscriber market share of the largest operator, Rogers Wireless, will be about 35.6% in the end of 2012.”
IEMR’s Canada Mobile Operator Forecast covers financial and operational metrics on wireless operators in Canada, including Bell Mobility, Rogers Wireless, Telus Mobility, MTS Allstream, SaskTel, Virgin Mobile, Videotron, and other new entrants. Our Mobile Operator Forecasts are updated quarterly and are available for one-time delivery or through regular updates.
Notable highlights of the 1Q.2011 Canada Mobile Operator Forecast include:
- Given the latest quarter numbers, our model forecasts that Telus Mobility will be replacing Bell Mobility (excluding Virgin Mobile) as the second largest mobile operator in Canada after Rogers Wireless in 2012. We forecast that subscriber market shares of Telus Mobility and Bell Mobility will be 27.3% and 27.0% respectively by the end of 2012. We expect the entry of new mobile operators such as Videotron and Wind Mobile to take greater market share away from Bell relative to Telus, given Bell’s stronger presence in Central Canada and the new entrants’ focus in that part of the country.
- Rogers Wireless will be enjoying the highest level of profitability in the Canadian wireless market during the forecast period. Our model is predicting that Rogers Wireless’s EBITDA margins will remain above 50% over the next eight quarters.
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