MAYNARD, Mass.--(BUSINESS WIRE)--Millions of job seekers reached through Career Ad Network job ads from Monster.com®, the leading job matching engine and flagship brand of Monster Worldwide, Inc. (NYSE: MWW), will now have the opportunity to update their behavioral targeting settings and thus ensure even more relevant matches. In a move that recognizes users want more transparency and control over how their information is used, Monster is leading the recruitment industry by introducing new Career Ad Network ads that contain an Interest Based Ad hyperlink that will prompt seekers to refine their cookie, allowing for more relevant results. Seekers can also opt out of behavioral targeting by Career Ad Network altogether.
Monster Career Ad Network uses patent pending behavioral targeting technology to reach candidates where they spend time online and present them with relevant job ads. Career Ad Network uses anonymous web browsing and job search behavior to show these ads. Whether seekers – both active and passive – are actively looking for a job or just open to new opportunities, Monster is able to present relevant jobs outside of the traditional job search environment. This allows seekers to learn about opportunities and click directly to the employer’s job posting to apply.
“Consumers appreciate the benefits of behavioral targeting when it is used in a purposeful way such as to help them find a great job,” said Joran Lawrence, senior product manager for Monster Worldwide. “At the same time we want to be proactive to help people understand how behavioral targeting works and then empower them to gain control over their settings so that they can either gain additional benefits through more relevant results or opt-out.”
Many job seekers are currently unfamiliar with behavioral targeting as evidenced by new research Monster recently conducted. But 83 percent of job seekers polled also said they prefer to see job ads that are matched to their unique skills and experience. In fact, when offered the ability to control their cookie settings, half of the job seekers polled chose to update their cookie settings, while only 15 percent chose to opt out of behavioral targeting entirely.
Career Ad Network delivers unprecedented global reach – over 68 million monthly Internet users in the US – as the only top 30 career-focused Online Advertising Network according to comScore, Inc. (Average Unique Visitors, Jul-Sept 2010).
About Monster Worldwide
Monster Worldwide, Inc. (NYSE: MWW), parent company of Monster, the premier global online employment solution for more than a decade, strives to inspire people to improve their lives. With a local presence in key markets in North America, Europe, and Asia, Monster works for everyone by connecting employers with quality job seekers at all levels and by providing personalized career advice to consumers globally. Through online media sites and services, Monster delivers vast, highly targeted audiences to advertisers. Monster Worldwide is a member of the S&P 500 index. To learn more about Monster's industry-leading products and services, visit www.monster.com. More information about Monster Worldwide is available at http://www.about-monster.com.