DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/3060b7/100_calorie_snack) has announced the addition of the "100 Calorie Snack Case Study: Future opportunities for calorie conscious snacking" report to their offering.
After five consecutive years of US market growth, the 100 calorie snack segment is now dwindling. This comes at a time when both weight management and convenience remain core consumer needs. This case study will examine both the consumer and market trends that together will determine the future success of the currently diminishing 100 calorie snack segment
Scope
- Achieve sales growth of calorie limiting snacks by identifying how the post-recessionary landscape will impact on consumer shopping behaviors
- Stimulate ideation and invigorate brands by understanding the latest consumer snacking needs, with supporting consumer, product and market data
- Enhance your market positioning by learning from manufacturers recent successes in the snack market and hence reduce risk for new product launches
Highlights
- This research has shown that in the US, a future resurgence of the 100 calorie snack segment will be determined by recessionary-inspired consumer authenticity and streamlining trends
- When purchasing snacks, US consumers are now looking beyond calories and are in search of more authentic, nutritionally satisfying products which still offer time-saving properties
Reasons to Purchase
- How can the recent decline of the US 100 calorie snack segment be accounted for?
- What are the key consumer and market trends driving current purchasing behavior in the US?
- What are the market opportunities for global snack brands amid a post-recessionary landscape?
- What products are currently satisfying consumer snacking needs?
ANALYSIS
- The 100 calorie snack segment is dwindling in the US after consecutive years of market success
- The launch of the 100 calorie pack marked a US snack revolution back in
- Portion controlled snacks aligned well with a fast-paced and frantic US consumer lifestyle
- Market data show a decline in the number of 100 calorie product launches since
- 100 calorie snacks have fallen foul of a more educated consumer base
- US consumers have lost interest in 100 calorie foods due the disappointing nutritional and eco-credentials of the available products
- Doubts have arisen among US consumers regarding the weight control potential of portion control products
- The US is a convenience-focused and weight-conscious population
- Portion size remains a key US consumer consideration
- US consumers have embraced the social trend of bite-sizing
- A future resurgence of 100 calorie snacks will be determined by recessionary-inspired consumer trends
- The aftermath of the recession is definitely taking its toll on this once hot product
- Consumer streamlining and authenticity trends will play out beyond the recession
- Recommendations and conclusions
For more information visit http://www.researchandmarkets.com/research/3060b7/100_calorie_snack.
Source: Datamonitor