MIAMI--(BUSINESS WIRE)--In its sleek frosted bottle with wild miniature strawberries actually floating to the top, Fragoli Wild Strawberry Liqueur has become nothing short of a sensation in New York and LA. Now, the hot brand is creating a stir in Miami with a full-blown campaign and exciting new twist on the classic Mojito, which has already captivated bartenders at some of the town’s trendiest spots.
The exotic new cocktail blends Fragoli with VeeV Acai Liqueur, club soda, lime and mint. Much to the delight of its importer, Classic Marketing Co., it has even appeared as a featured cocktail at all 16 bars at Gulfstream Park. According to Mark Ventresca, Hospitality Manager at Gulfstream, “we featured the Fragoli Mojito on opening day and it was a massive hit!” Prime Italian, DeVito’s and the Miami Four Seasons Hotel have also embraced the hot new drink.
Meanwhile, at the famed Biltmore Hotel in Coral Gables, The Fragoli Passion has replaced the stayed Mimosa as featured cocktail at the hotel’s wildly popular brunch. The bubbly pink drink is a blend of Fragoli with Passionne di Prosecco.
"The overwhelming popularity of Fragoli has far exceeded our expectations," says Joey Ballin, Fragoli’s Brand Manager. In addition to its provocative print ad campaign, Fragoli has enjoyed widespread success due to a highly aggressive event-marketing program. It was featured at The New York Bar Show, Fancy Food Show, Taste of New York, Food Network’s Sweet NYC, as well as several fashion launches, recording artist parties and retail events on both coasts. In Miami, it was part of Fashion Night Out, Art Basel and South Beach Food & Wine Festival among several other club and restaurant promotions.
“There seems to be no stopping this brand; people just love it, “ Ballin adds. “Must be the fabulous wild berries!” So what does one do if they can’t find this hot product? Lucky for us, the importer has set up www.fragoli.biz. Check it out.
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