Simulated Environment Concepts to Make Key Announcements During Upcoming Q1 Shareholder Address and Conference Call

MIAMI--(BUSINESS WIRE)--Simulated Environment Concepts (Pink Sheets:SMEV), the manufacturer and developer of medical, aesthetic and wellness equipment, announced plans today to release a recorded Shareholder Address from the company’s President & CEO, Dr. Ella Frenkel on February 4^th, 2011. The company also announced plans to communicate with shareholders directly, via the first SMEV Shareholder Conference Call of 2011 on March 10^th.

“The events expected to occur during the first and second quarters of 2011 will prominently showcase the expected success of our company, the brand and expansion over the next 24 to 36 months,” stated Dr. Frenkel. “We plan to aggressively engage our shareholders and show them exactly how well we are positioned as a company. The last 12 months have been incredible for us, and we already seem poised to exceed contractual expectations for 2011. As a result, we plan to talk about many topics, including the status of our FDA application, exploring franchising, successful events, new distributorships, existing and new studies, our multi-million dollar contracts, a record breaking January, and a few other announcements we are keeping as anticipated surprises.”

2010 proved to be resurgence for the company. The company has been very successful at securing financing and evolving the sales and distribution model over the past two years. These successes have lead to the engagement of multi-year, multi-million dollar international distribution contracts, the strengthening of SpaCapsule’s position in the medical equipment marketplace, favorable cosmetic and medical studies, international exhibitions and sales that exceeded expectations this past year. 2011 has already opened positively as SE Concepts currently experiences the highest volume of activity in any January of the company’s 10 year history. The company also remains close to finalizing several additional multi-million dollar distribution contracts during the first half of the year.

“For the company’s interests and the interests of our shareholders we must take advantage of the tremendous global opportunities before us. We must grow; we cannot remain on the current exchange forever nor operate in any limiting fashion. We look forward to discussing our future plans with current shareholders and prospective shareholders alike; inviting all to assist us in building and protecting our future together,” concluded Dr. Frenkel.

For more information on SE Concepts, SpaCapsule®, PTjetCapsule™ and Celude Laboratories™ products you can visit the Company's product website at www.spacapsule.com, the corporate website at www.seccorporation.com, the corporate blog at http://www.spacapsule.wordpress.com, facebook at http://www.facebook.com/SpaCapsule or request more information via email at [e-mail], or call at [phone] or [phone].

Safe Harbor

Statements in this news release that are not historical facts, including statements about plans and expectations regarding products and opportunities, demand and acceptance of new or existing products, capital resources and future financial results are forward-looking. Forward-looking statements involve risks and uncertainties which may cause the Company's actual results in future periods to differ materially from those expressed. These uncertainties and risks include changing consumer preferences, lack of success of new products, loss of the Company's customers, competition and other factors discussed from time to time in the Company's filings with the Securities and Exchange Commission.

SpaCapsule is a registered trademark of Simulated Environment Concepts, Inc.