PALO ALTO, Calif.--(BUSINESS WIRE)--This week, SurveyMonkey, the world’s leading online survey platform, measured how Americans feel about the celebrities ranked on the Forbes 2016 World Highest-Paid Celebrities list. The Forbes list, released in July 2016, ranks the world’s 100 highest-earning celebrities over the last 12 months. Income aside, how do Americans actually feel about the richest celebrities? SurveyMonkey surveyed 2,500 Americans on various dimensions, including most valued, overpaid, and respected, to get to the bottom of this question.
Celebrities that Americans value the most
According to Forbes, Taylor Swift is this year’s highest paid celebrity. But America doesn’t consider her their most valued celebrity. That distinction goes to TV personality Ellen DeGeneres, who scores highest on key positive dimensions (most respected, business savvy, contribution to society and the person who Americans would most like to trade lives with for a day) and scores low on negative dimensions - (least respected and overpaid) - making her the celebrity that Americans value most. According to SurveyMonkey findings, the top ten most valued celebrities are as follows: 1. Ellen DeGeneres, 2. Taylor Swift, 3. Rolling Stones, 4. Adele, 5. Dwayne “The Rock” Johnson, 6. Garth Brooks, T7. LeBron James and Dr. Phil McGraw, 9. Madonna and 10. James Patterson.
Overall, Americans seem to value women more than some of the men on the list - selecting Taylor, Adele, Madonna and Ellen DeGeneres as part of their top 10 overall most valued celebrities.
However, value does not translate into earnings for celebrity women, with men making up 15 of the 20 highest-earning celebrities on the Forbes list. With only Taylor Swift and Adele cracking the top 10 highest paid, the gender wage gap is very much alive. Americans polled noted this, and seemed in agreement that men are overpaid. Their top three most overpaid celebrities? LeBron James, Rush Limbaugh and Dr. Phil McGraw.
| Most Respected | Talented | Contributing to Society | Overpaid | ||||||||||||
|
1. Ellen DeGeneres |
1. Adele | 1. Ellen DeGeneres | 1. LeBron James | ||||||||||||
| T2. Adele | T2. LeBron James | 2. Dr. Phil McGraw | 2. Rush Limbaugh | ||||||||||||
|
T2. Dwayne “The Rock” Johnson |
T2. Taylor Swift | T3. LeBron James | 3. Dr. Phil McGraw | ||||||||||||
|
T4. LeBron James |
4. Rolling Stones | T3. Rush Limbaugh | 4. Taylor Swift | ||||||||||||
| T4. Rush Limbaugh | 5. Garth Brooks | 5. Rolling Stones | 5. Howard Stern | ||||||||||||
| T4. Taylor Swift | 6. Madonna | 6. Taylor Swift | 6. Madonna | ||||||||||||
| 7. Dr. Phil McGraw |
T7. Dwayne “The Rock” Johnson |
7. Garth Brooks | T7. One Direction | ||||||||||||
| 8. Garth Brooks |
T7. Ellen DeGeneres |
8. Dwayne “The Rock” Johnson |
T7. Rihanna | ||||||||||||
| 9. Rolling Stones |
T7. Roger Federer |
9. Cristiano Ronaldo | T9. Dwayne “The Rock” Johnson | ||||||||||||
| 10. Roger Federer | 10. David Copperfield | 10. Madonna | T9. Ellen DeGeneres | ||||||||||||
When it comes to their favorite musicians, are Americans weary of Taylor Swift?
Americans may not have yet forgiven Taylor Swift (#1 most attractive celebrity and most attractive musician according to Americans) for her breakup with Calvin Harris (#8 most attractive musician). Swift is considered the #2 most overpaid musician and is the #3 musician that Americans respect the least. However, Taylor can count herself lucky that she doesn’t top the lists for most overpaid and least respected musician. Those dubious awards go to famous Canadian bad-boy Justin Bieber.
Sir Paul McCartney and other more seasoned artists are proving that younger isn’t always better if you’re a musician. While the film industry and professional sports leagues are dominated by younger celebs, older musicians like Paul McCartney, Bruce Springsteen, U2 and the Rolling Stones all poll well against younger musicians in key dimensions like most attractive, business savvy and best brand.
| Most Attractive | Business Savvy | Best Brand | Respect The Least | ||||||||||||
| 1. Taylor Swift | 1. Paul McCartney | 1. Rolling Stones | 1. Justin Bieber | ||||||||||||
| 2. Rihanna | 2. Taylor Swift | 2. Paul McCartney | 2. Sean Combs | ||||||||||||
| 3. Adele | 3. Sean Combs | 3. Taylor Swift | T3. Madonna | ||||||||||||
| 4. Paul McCartney | 4. Madonna | 4. AC/DC | T3. Taylor Swift | ||||||||||||
| 5. Garth Brooks | 5. Rolling Stones | 5. Bruce Springsteen | 5. Rihanna | ||||||||||||
| 6. Kenny Chesney | 6. U2 | 6. Adele | 6. One Direction | ||||||||||||
| 7. Bruce Springsteen | 7. Garth Brooks | 7. Garth Brooks |
T7. AC/DC |
||||||||||||
| 8. Calvin Harris | T8. Adele | 8. U2 |
T7. U2 |
||||||||||||
| 9. U2 | T8. Bruce Springsteen | 9. Madonna | 9. Garth Brooks | ||||||||||||
| 10. AC/DC |
10. AC/DC |
10. Rihanna | 10. Rolling Stones | ||||||||||||
When it comes to Athletes, Americans still love Tom Brady
Tom Brady may have lost his Deflategate battle to Roger Goodell and the NFL in court, but some Americans seem to have overlooked his alleged transgressions. America’s favorite quarterback dominates his fellow athletes across the most talented, best brand, most respected and athlete they would most like to trade lives with dimensions, coming in at #2, #2, #4 and #1 respectively. Although with enough Americans losing respect for Brady and considering him the #4 most overpaid athlete, his longtime nemesis Eli Manning (#1 most respected athlete) captures the title for the most overall valued athlete by Americans.
Conspicuously absent? Female athletes - none of whom made the 2016 list for highest-earning celebrities.
| Talented | Best Brand | Trade Lives | Respect the Most | ||||||||||||
| 1. LeBron James | 1. LeBron James | 1. Tom Brady | 1. Eli Manning | ||||||||||||
| 2. Tom Brady | T2. Kobe Bryant | T2. Cristiano Ronaldo | 2. Phil Mickelson | ||||||||||||
| 3. Tiger Woods | T2. Tom Brady | T2. Eli Manning | 3. LeBron James | ||||||||||||
| 4. Kobe Bryant | T4. Eli Manning | 4. LeBron James | 4. Tom Brady | ||||||||||||
| 5. Eli Manning | T4. Tiger Woods | 5. Phil Mickelson | 5. Kobe Bryant | ||||||||||||
| 6. Lionel Messi | 6. Phil Mickelson | 6. Kobe Bryant | T6. Cam Newton | ||||||||||||
| 7. Cristiano Ronaldo | 7. Cristiano Ronaldo | 7. Jordan Spieth | T6. Roger Federer | ||||||||||||
| 8. Roger Federer | 8. Roger Federer | T8. Roger Federer | 8. Cristiano Ronaldo | ||||||||||||
| T9. Cam Newton | 9. Cam Newton | T8. Tiger Woods | 9. Jordan Spieth | ||||||||||||
| T9. Phil Mickelson | 10. Lionel Messi | 10. Floyd Mayweather | 10. Tiger Woods | ||||||||||||
Americans want to trade lives with the actors and actresses they find most attractive
There seems to be a strong correlation between Americans wanting to trade lives with the actors and actresses they find most attractive. Jennifer Lawrence, Sofia Vergara, Brad Pitt, Dwayne “The Rock” Johnson and Johnny Depp round out the top 5 actors/actresses that Americans find the most attractive. This same group also tops the list for actors or actresses that Americans would most like to trade lives with.
Looking for the best social media accounts to follow (or maybe some workout tips)? Americans recommend following Dwayne “The Rock” Johnson.
| Most Attractive | Trade lives with | Best Social Media |
Most likely to be |
||||||||||||
| 1. Jennifer Lawrence | 1. Jennifer Lawrence |
1. Dwayne “The Rock” Johnson |
1. Tom Cruise | ||||||||||||
| 2. Sofía Vergara | 2. Sofía Vergara | 2. Jennifer Lawrence | T2. Brad Pitt | ||||||||||||
| 3. Brad Pitt | T3. Brad Pitt | 3. Brad Pitt | T2. Johnny Depp | ||||||||||||
| 4. Dwayne “The Rock” Johnson |
T3. Dwayne “The Rock” Johnson |
4. Sofía Vergara | 4. Jackie Chan | ||||||||||||
| 5. Johnny Depp | 5. Johnny Depp | 5. Melissa McCarthy | T5. Dwayne “The Rock” Johnson | ||||||||||||
| 6. Robert Downey Jr. | 6. Melissa McCarthy | 6. Matt Damon | T5. Robert Downey Jr. | ||||||||||||
| 7. Matt Damon | 7. Matt Damon | 7. Robert Downey Jr. | 7. Matt Damon | ||||||||||||
| 8. Ben Affleck | 8. Robert Downey Jr. | 8. Ben Affleck | 8. Jennifer Lawrence | ||||||||||||
| 9. Melissa McCarthy | 9. Tom Cruise | 9. Johnny Depp | T9. Ben Affleck | ||||||||||||
| 10. Vin Diesel | 10. Ben Affleck | 10. Vin Diesel | T9. Vin Diesel | ||||||||||||
Kim Kardashian remains one of the most polarizing figures on the list
While Kim Kardashian may have only clocked in at #42 on Forbes Highest-Paid Celebrities list, she is one of the most polarizing personalities included on Forbes’ list. When compared to other celebrities on the list in the media personality category, Americans ranked Kim as following: #1 for social media, #4 most attractive, #4 best brand, and #8 most business savvy. On the flipside, Kim was ranked as the #1 most overpaid and the #1 least respected when compared to fellow media personalities.
Kim’s business savviness shines on mobile. Around one-third of the Forbes celebrities have apps, but most apps don’t even generate enough data to track monthly users. Kim’s trio of apps represent not only some of the most popular celebrity-produced apps, but some of the most popular apps in the Apple iTunes and Google Play stores overall. According to SurveyMonkey Intelligence, Kim’s apps (KIMOJI, Kim Kardashian West Official App and Kim Kardashian: Hollywood) boast 1,100,000 combined monthly active users. Kim Kardashian Hollywood alone has 951,000 monthly active users. That’s about the same amount of monthly active users as popular team communication platform Slack.
| Celebrity (Forbes Rank) | App Name | Monthly Active Users (MAU) | ||||||||
| 1. Taylor Swift | Taylor Swift | 401,439 | ||||||||
| 4. Cristiano Ronaldo | Cristiano Ronaldo: SuperStar Skater | 13,610 | ||||||||
| 13. Ellen DeGeneres | HeadsUp | 1,032,065 | ||||||||
| 26. Justin Bieber | Shots App | 243,193 | ||||||||
| 36. Jay Z | Tidal | 847,460 | ||||||||
| 42. Kim Kardashian | Kim Kardashian Hollywood | 951,845 | ||||||||
| 63. Dr. Dre | Beats Music | 236,011 | ||||||||
| 99. Britney Spears | Britney Spears: American Dream | 389,176 | ||||||||
Other key findings from SurveyMonkey’s evaluation of the 2016 Forbes World’s Highest-Paid Celebrities list can be found here: https://www.surveymonkey.com/mp/rankings/the-worlds-highest-paid-celebrities/
Methods Statement
The 2016 Celebrity Measures are based on survey responses from a sample of 2,500 adults in the United States across 5 surveys. Each survey was administered on the SurveyMonkey platform with respondents from Audience, SurveyMonkey’s online panel. Celebrities in the 2016 listing of the Forbes Celebrity 100 were compared by respondents on a set of 12 metrics across five surveys conducted July 20 - 25.
Mobile app data was collected using SurveyMonkey Intelligence, a mobile app insights platform. Data is based on estimates pulled as of July 17.
About SurveyMonkey
SurveyMonkey is the world's leading online survey platform, with more than 3 million survey responses every day. SurveyMonkey has revolutionized the way people give and take feedback, making it accessible, easy and affordable for everyone. The company was founded in 1999 with a focus on helping people make better decisions, and has built technology based on over 15 years of experience in survey methodology and web development. Customers include 99% of the Fortune 500, academic institutions, organizations and neighborhood soccer leagues everywhere. The company has over 600 employees throughout North America, Europe, and Asia Pacific, with headquarters in Palo Alto, CA. For more information, visit www.surveymonkey.com.
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