SCOTTSDALE, Ariz.--(BUSINESS WIRE)--NJOY, the country's leading independent manufacturer of electronic cigarettes, announced today that it has filed suit against Victory Electronic Cigarettes Corporation, a Nevada corporation, in the U.S. District Court for the District of Arizona for patent and trade dress infringement. In the suit, NJOY alleges that Victory e-cigarettes infringe patented technology used in the NJOY disposable King cigarette (U.S. Patent No. 8,539,959) and that Victory e-cigarette cases infringe NJOY’s trade dress rights protecting its uniquely identifiable King case.
NJOY is represented by Perry Viscounty, Ryan Owens, and Patrick Justman of Latham & Watkins, LLP, and Andrew M. Federhar and Ray Harris of Fennemore Craig, P.C.
About NJOY:
NJOY, Inc., a Delaware corporation headquartered in Scottsdale, Arizona, is known as the industry's "Gold Standard", and continues to lead the electronic cigarette category with superior branding and product quality in the most responsible way. NJOY is the first independent electronic cigarette company to support the nationally recognized We Card Program and join its Manufacturers Advisory Council as part of its efforts to prevent underage use of its products. NJOY is currently in 80,000 stores nationwide and is also sold in the UK, France, Spain, Italy, Portugal and the Netherlands. NJOY offers a variety of disposable and rechargeable electronic cigarette products made for adult smokers. These products provide nicotine with rich tobacco or menthol flavor, without tobacco smoke or odor. NJOY is headquartered in Scottsdale, Arizona and has offices in New York and London. To learn more about NJOY visit www.NJOY.com.
