ZTE Unveils New Blade Smartphones in Mexico Tailored for Local Consumers

Blade G Plus and Blade C2 allow Mexico users to watch television on the move as ZTE strengthens localized product development in drive to be a top-3 vendor

MEXICO CITY & SHENZHEN, China--()--ZTE introduced three new smartphones for users in Mexico, including the latest models in the bestselling Blade series, adding localized innovations and upgraded features to deliver a great user experience to Mexican consumers.

The Blade G Plus (4.5 inch screen) and Blade C2 (4 inch screen) smartphones are customized for the Mexico market and offer support for analogue television viewing. ZTE is also introducing Kis II, a new smartphone with a 3.5 inch screen that supports ATV viewing. The hip and trendy design of the three new smartphones will appeal to younger consumers, and will be available nationwide from mid-November through local operators, in addition to a wide sales network throughout the country, in time for the busy Christmas-shopping season.

More than 10 million ZTE’s Blade 880 series smartphones have been sold worldwide, and ZTE is pleased to introduce the newest Blade models in Mexico, the second-biggest overseas market for ZTE mobile devices after the United States. The strong momentum for ZTE’s mobile devices business is continuing, after the company announced marketing partnerships with NBA China and the Houston Rockets basketball franchise in the United States last month.

“The new smartphones will provide excellent user experience to consumers in Mexico, and we plan to introduce more great new smartphones in Mexico to present consumers with a better choice of high-performance products with reasonable prices,” said Mr. Xiong Hui, Senior Vice President of ZTE. “Mexico is one of the largest markets for mobile communications in Latin America, and ZTE has been focused on serving customers in this key market since 2007.”

ZTE aims to be one of the top-3 mobile phone vendors in Mexico within three years, giving the company a strong base to expand its business in other markets in Latin America, Mr. Xiong said.

ZTE plans to introduce the flagship Grand series of smartphones in Mexico in the future, said Mr. Xiong.

About ZTE Mobile Devices

ZTE Mobile Devices is a division of ZTE Corporation, a global telecommunications equipment, networks and mobile devices company headquartered in Shenzhen, China. ZTE is a publicly traded company listed on the Hong Kong and Shenzhen stock exchanges.

ZTE is one of the Top 5 mobile handset and smartphone manufacturers in the world, offering a complete range of mobile devices, including mobile phones, tablets, mobile broadband modems and hotspots and family desktop integration terminals.

A global leader, ZTE has partnerships with more than 320 major carriers and distributors in over 160 countries and regions around the globe. It also has strategic partnerships with 47 of the world’s top 50 carriers. In 2012, ZTE applied for more international patents than any other company in the world.

For more information, please visit: www.ztedevices.com.

Contacts

ZTE Corporation
Margrete Ma, +86 755 26775207
ma.gaili@zte.com.cn
or
Edelman PR
Mark Lee, +852 2837 4756
mark.lee@edelman.com
Andres Vejarano, +852 2837 4735
andres.vejarano@edelman.com

(From left to right) Mr. Oscar Lara (Terminal VP of ZTE de Mexico), Mr. Xiong Hui (SVP of ZTE Corp.), Mr. Zhu Wenqi (CEO of ZTE de Mexico) announce the launch of the new ZTE smartphones in Mexico City on 14 November, 2013. (Photo: Business Wire)

(From left to right) Mr. Oscar Lara (Terminal VP of ZTE de Mexico), Mr. Xiong Hui (SVP of ZTE Corp.), Mr. Zhu Wenqi (CEO of ZTE de Mexico) announce the launch of the new ZTE smartphones in Mexico City on 14 November, 2013. (Photo: Business Wire)

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Release Summary

Blade G Plus and Blade C2 allow Mexico users to watch television on the move as ZTE strengthens localized product development in drive to be a top-3 vendor

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Contacts

ZTE Corporation
Margrete Ma, +86 755 26775207
ma.gaili@zte.com.cn
or
Edelman PR
Mark Lee, +852 2837 4756
mark.lee@edelman.com
Andres Vejarano, +852 2837 4735
andres.vejarano@edelman.com