OMAHA, Neb.--(BUSINESS WIRE)--With football season in full swing, RO*TEL and VELVEETA – two mainstays of football-themed festivities – are bringing their signature, two-ingredient Queso dip to this year’s biggest games in an effort to introduce Queso to a new crowd. An RV dubbed the “Quesobago” will park at some of the top college rivalry tailgates to serve thousands of samples of Famous Queso Dip made with RO*TEL zesty tomatoes and green chilies and creamy VELVEETA. Fans can also enter online for a chance to win a home visit by the Quesobago on football’s biggest day in February as part of the Queso for All sweepstakes.
“Half of the country is very passionate about Queso dip, while the other half has never heard of it. RO*TEL and VELVEETA are on a simple mission to change that with our Queso for All campaign,” said Jonathan Schaefer, brand director for RO*TEL. “Our Quesobago tour and Queso for All sweepstakes will reignite our passionate Queso fans and introduce first timers to our crowd-pleasing Famous Queso Dip with creamy VELVEETA and RO*TEL zesty tomatoes with green chilies.”
Football Feast MVP
Food is usually the main attraction when entertaining, and football-themed “home-gating” and tailgating parties are no exception. Gridiron hosts and hostesses around the country revealed their entertaining preferences in a recent online survey – revealing that dips were the MVP of home parties. The survey also found that:
- More than half (59 percent) of respondents say their guests reach for dips first.
- Queso dip remains king at parties. It ranks as the favorite dip, beating out guacamole, salsa, spinach artichoke and buffalo chicken dip.
- One in three men surveyed admits that their love of dip has caused them to forego etiquette and double-dip.
- Queso dip truly reigns supreme in the South. More than 30 percent of Southern respondents regularly serve the dip at parties.
Quesobago on a Mission
College football fans can get a taste of the action when they stop by the Quesobago at the following rivalry games. For exact times and location, visit www.quesoforall.com:
- Sept. 28 - Columbus, Ohio
- Oct. 12 - Lexington, Kentucky
- Oct. 19 - Boise, Idaho
- Nov. 2 - East Lansing, Michigan
- Nov.30 - Gainesville, Florida
In addition, RO*TEL and VELVEETA are giving one lucky Queso fan the ultimate tailgate spread with a Quesobago visit to the fan’s home for football’s biggest game. Consumers can enter for a chance to win the Quesobago party for up to 10 friends at www.QuesoForAll.com. Once entered, Queso fans are encouraged to share with friends and score bonus entries. Every share via Facebook, Twitter or email through Nov. 30 will result in additional chances to win.
“Our collaboration with RO*TEL is one we look forward to every year. VELVEETA has a strong heritage and is really popular in crowd-pleasers like Famous Queso Dip,” says Richard Bode, brand manager for VELVEETA. “We encourage fans to stop by our Quesobago tour, enter the Queso for All sweepstakes and look for our simple and delicious two-ingredient recipe on www.quesoforall.com.”
Love Queso? Help spread Queso for All across the nation by joining the conversation on Facebook, Twitter and Instagram by using #quesoforall or visiting www.quesoforall.com.
*NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. LEGAL RESIDENTS OF THE 50 UNITED STATES (D.C.) 13 YEARS AND OLDER. VOID WHERE PROHIBITED. Sweepstakes ends 11/30/13. For Official Rules, prize descriptions and odds disclosure, visit https://www.QuesoForAll.com. Sponsor: ConAgra Foods, Inc., 1 Conagra Dr, Omaha, NE 68102
ABOUT KRAFT FOODS GROUP
Kraft Foods Group, Inc. (NASDAQ: KRFT) is one of North America’s largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion. With the spirit of a startup and the soul of a powerhouse, Kraft has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories. Its iconic brands include Kraft, Maxwell House, Oscar Mayer, Philadelphia, Planters, Velveeta, Capri Sun, JELL-O and Lunchables. Kraft’s 23,000 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft Foods Group is a member of the Standard & Poor’s 500 and the NASDAQ-100 indices. For more information, visit www.kraftfoodsgroup.com and www.facebook.com/kraft.
ABOUT CONAGRA FOODS
ConAgra Foods, Inc., (NYSE: CAG) is one of North America's largest packaged food companies. Its balanced portfolio includes consumer brands found in 97 percent of America’s households, the largest private brand packaged food business in North America, and a strong commercial and foodservice business. Consumers can find recognized brands such as Banquet®, Chef Boyardee®, Egg Beaters®, Healthy Choice®, Hebrew National®, Hunt's®, Marie Callender's®, Orville Redenbacher's® popcorn, PAM®, Peter Pan®, Reddi-wip®, Slim Jim® beef jerky, Snack Pack® and many other ConAgra Foods brands, plus food sold under private brand labels, in grocery, convenience, mass merchandise, club and drug stores. ConAgra Foods also has a strong commercial foods presence, supplying frozen potato and sweet potato products as well as other vegetable, spice, bakery and grain products to a variety of well-known restaurants, foodservice operators and commercial customers. ConAgra Foods operates ReadySetEat.com, an interactive recipe website that provides consumers with dinner ideas and more. For more information, please visit us at www.conagrafoods.com
The results quoted in this press release are taken from surveys conducted by ConAgra Foods using Google Consumer Surveys between September 4 and September 13, 2013. The survey was answered by more than 500 pre-screened randomly sampled internet users across the Google Consumer Surveys publisher network. The average margin of error is +/- 4%."