Today The Cheesecake Factory Offers Any Slice for Half Price in Celebration of National Cheesecake Day

New Toasted Marshmallow S’mores Galore™ Debuts Today

--(BUSINESS WIRE)--The Cheesecake Factory:

What	Today, July 30 is National Cheesecake Day and The Cheesecake Factory^® is celebrating by offering guests who dine-in at any of its 163 locations, any slice of cheesecake for half price*. The Cheesecake Factory also celebrates summer and s’mores season by turning America’s classic campfire treat into a new culinary experience with the debut of its new Toasted Marshmallow S’mores Galore™ cheesecake on July 30.   Inspired by the nostalgic bonfire treats made with toasted marshmallows, creamy melted chocolate and graham crackers, The Cheesecake Factory puts a unique twist on this classic childhood favorite by combining it with its world-famous cheesecake. Featuring Hershey’s^® chocolate, the Toasted Marshmallow S’mores Galore™ is topped with rich chocolate ganache and finished with a large Honey Maid^® graham cracker square, whipped cream and housemade marshmallow that’s toasted to-order.
When	Tuesday, July 30, 2013 All day during regular business hours
Where	163 restaurants throughout the U.S. (dine in only)
Visuals	Lines of guests waiting to enjoy any slice at half price. The Cheesecake Factory managers available to discuss cheesecake flavors and how many slices of cheesecake they expect to serve on National Cheesecake Day. For more information visit www.TheCheesecakeFactory.com/ or www.facebook.com/thecheesecakefactory
	*One slice of cheesecake per dine-in guest. Must be present. Offer valid in the US only. HERSHEY’S^® Trademark and Trade Dress are used under license and with permission of The Hershey Company. HONEY MAID^® is a registered trademark of Mondelez International group, used with permission.