NEW YORK--(BUSINESS WIRE)--Macy’s is taking social networking to a new level with fun, interactive ways to shop, connect and stay up-to-date on the latest trends and events that will help students prep to go back to school in style. With incredible savings on the coolest brands to experiential activations, new social programs, Facebook and Twitter sweepstakes, family-oriented activities and a charitable partnership with Reading Is Fundamental, Macy's is the back-to-school stop for moms, college students and everything in be-“tween.”
“Macy’s is a favorite destination during the back-to-school season,” said Martine Reardon, Macy’s chief marketing officer. “Whether buying on a budget or looking for the brands you love, Macy’s is your one-stop shop for everything needed to head back in style. In addition to great fashion, we’ve also added exciting partnerships with hit television series, music acts and style-setters to add even more fun to the Macy’s shopping experience for our customers.”
Back-to-School Sales
Beginning this July, prepare for
roaming the halls in style by shopping Macy’s for savings on the best
brands, including: RACHEL Rachel Roy, Levi’s, Ked’s, American Rag, Teen
Vogue, Material Girl, Nautica, The North Face and more. Check out Macy’s
and macys.com throughout the back-to-school season for great events and
offers including these savings available from Aug. 1 through Aug. 4:
JUNIOR GIRLS:
- 40 percent off XOXO, Regular $29 - $79; Sale $17.40 - $47.40
- Levi’s jeans, Regular $46; Super Buy $34.99
- 25 percent off Material Girl dresses, Regular $36 – $58; Sale $27 - $43.50
- Graphic tees from Bioworld, Self Esteem and more, Regular $19.50; Sale $14.99
- Shoes and boots from American Rag, G by Guess, Madden Girl, Rampage and Minnetonka, Regular $45 - $79; Sale $39.99 - $69.99
- 25 percent off backpacks from American Rag and Madden Girl, Regular $44 - $54; Sale $33 - $40.50
JUNIOR GUYS:
- 30 percent off graphic & logo tees from Calvin Klein Jeans, Sean John and more, Regular $28 - $34.50; Sale $19.60 - $24.15
- Levi’s 513 jeans, Regular $64; Super Buy $39.99
- 25 percent off Nike and Adidas graphic tees, Regular $25 - $28; Sale $18.75 - $21
- 50 percent off Nautica and Tommy Hilfiger backpacks, Regular $80 - $100; Sale $39.99 - $49.99
GIRLS:
- Epic Threads tops, pants and more, Regular $15 - $38; Sale $12.99 - $29.99
- Colored jeans from Celebrity Pink and Imperial Star, Regular $29; Sale $24.99
- Levi’s jeans, Regular $38; Super Buy $22.99
- Screen-printed tees from Beautees, Belle Du Jour and more, Regular $13; Sale $9.99
BOYS:
- Levi’s 513 pants, Regular Price $42; Super Buy $26.99
- Epic Threads sport shirts, tees & shorts, Regular Price $10 - $25; Sale $8.99 - 21.99
- 40 percent off Nautica polos, shorts, skirts and pants, Regular $12.99 - $34; Sale $7.79 - $20.40
- 25 percent off Tommy Hilfiger sport shirts, tees, denim jeans, polos, chinos, and shorts Regular $16 - $89.50; Sale $12 - $67.12
In addition to great value, Macy's is getting social this fall by entertaining customers with exciting partnerships, events and promotions that focus on what’s hot in fashion, technology and entertainment for the back-to-school set.
College Lifestyle
Students heading to campus this fall can
visit macys.com/collegelifestyle to take a crash course in dorm
essentials. From bedding and bath to décor and organization must-haves,
Macy’s offers a wide range of products to help students create the rooms
they’ve always wanted. To get everything needed to settle in,
macys.com/collegelifestyle offers decorating inspiration, shopping tips
and a printable checklist -- all just a click away. Students who still
need to cross items off their lists can create wish lists that can be
shared with family and friends on Facebook, Twitter or e-mail. Also,
text DORM to 62297 or enter online at macys.com/collegelifestyle now
through July 31 for a chance to win a $500 Macy’s gift card. Standard
text messaging rates apply. For official rules, visit
macys.com/collegelifestyle.
First Day of School Photo Sweepstakes
Capturing photos of
little ones on their first day of a school is a must, and this year
Macy’s is offering a chance to win a $500 Macy’s gift card for sharing
those special photos. From Aug. 13 to Sept. 11, customers can visit
Macy’s Facebook page at macys.com/facebook to upload a photo of their
student, aged 5 through 10, on the first day of school. Five lucky
customers will each win a $500 Macy’s gift card.
Teen Vogue Back-to-School Saturday
Saturday, Aug. 10 has
been designated Teen Vogue Back-to-School Saturday, a one-day shopping
extravaganza for the best deals on everything for back to school. At
select Macy’s locations nationwide, shoppers can enjoy a showcase of the
hottest fashions for fall, sweet treats and lively music while shopping
their favorite brands. Shoppers who spend $50 in the Mstylelab
department will receive a MINI emergency kit jam-packed with necessities
like lip balm, mints, a sewing kit and more, available while supplies
last. Customers can also show off their fall style and enter for a
chance to win a trip to New York City, including an mstylelab shopping
spree, style consultation with a “Teen Vogue” Style Expert and more. For
complete details and to enter, visit teenvogue.com/mstylelab.
Pretty Little Liars
Macy’s will make a special appearance on
“Pretty Little Liars,” one of the biggest social series of 2012, with a
showcase of the retailer's fashion offerings during the Aug. 13 and Aug.
20 episodes (check your local listings). Cast members will be dressed in
the latest fashions from Macy’s, and fans will then have the opportunity
to live-chat with the show’s stylist Mandi Line through the “Pretty
Little Liars Facebook Fan Experience” page at
facebook.com/prettylittleliars. Fans can also shop for the items seen on
the show by visiting macys.com/bts.
Radio Disney and the Disney Channel
Macy’s is joining forces
with Disney to get customers excited to go back to school through
sponsorships of a variety of Radio Disney programming features including
the daily entertainment report “Celebrity Take with Jake” and
in-store meet and greets with “Austin & Ally” stars Raini
Rodriguez and Calum Worthy, as well as artists featured on Radio
Disney’s “Next Big Thing.”
Macy’s iHeartRadio Rising Star
Twenty-five of the hottest
emerging bands competed for your votes and The Summer Set is Macy’s
iHeartRadio Rising Star for 2013! At this year’s iHeartRadio Music
Festival, the band will play alongside the biggest talent in music. From
Aug. 1 through Aug. 31, customers can enter for the chance to win a VIP
trip for two to the iHeartRadio Music Festival in Las Vegas, as well as
a $500 Macy’s shopping spree and an artist meet and greet by visiting
facebook.com/macys. No purchase necessary. Visit facebook.com/macys for
more details.
College Campus Invasion
Macy’s and your favorite fashion and
lifestyle magazines are creating a style syllabus for students looking
to shop til’ they drop in preparation for the first day of college. At
select Macy’s nationwide, “Cosmopolitan,” “Glamour,” “InStyle” and
“Vogue” magazines will host fashion events for students looking to get
in “A” in style. The style setters themselves will give budding
fashionistas a glimpse of the latest trends and how to wear them. From
shopping parties, runway shows, mini-makeovers, light treats and even a
chance to win fun prizes, Macy’s glam squad of style ambassadors will
create the hottest looks in Macy’s fashions for the fall semester.
American Rag on Tour 2013 presents Megan & Liz
Macy’s
exclusive brand, American Rag, is hitting the road with 2012’s iHeart
Radio Rising Star winners Megan & Liz on a cross-country concert tour to
get kids pumped to head back to school. During their 26 city tour, Megan
& Liz will perform an acoustic session for fans at five Macy’s stores.
While on tour, the girls will be wardrobed in American Rag, available
exclusively at Macy’s. “American Rag On Tour Presents Megan & Liz” will
be the first headlining tour for the pop music sensations who recently
debuted their brand new single “Release You.” For a full list of tour
dates, visit meganandliz.com.
READING IS FUNDAMENTAL®
Macy’s and Reading Is
Fundamental (RIF) enter the 10th year of a partnership that will deliver
its 10 millionth book to children in need through the Be Book Smart
campaign. The campaign invites Macy’s customers coast-to-coast to give
$3 to help provide a book for a child in their local communities. Now
through July 21, customers who make a $3 donation to RIF will receive a
coupon for $10 off an in-store purchase of $50 or more, and Macy’s will
donate 100 percent of every $3 ticket to RIF.
Reading Is Fundamental motivates children to become lifelong readers and achieve their full potential. RIF’s highest priority is reaching underserved children from birth to age 8. Since 2004, Macy’s has raised more than $25 million to support children’s literacy.
Visit macys.com/bts for more information on back-to-school style and the in-store promotions and special events that will take place beginning in July.
About Macy’s
Macy’s, the largest retail brand of Macy’s,
Inc. (NYSE:M), delivers fashion and affordable luxury to customers at
approximately 800 locations in 45 states, the District of Columbia,
Puerto Rico and Guam, as well as to customers in the U.S. and more than
100 international destinations through its leading online store at
macys.com. Via its stores, e-commerce site, mobile and social platforms,
Macy’s offers distinctive assortments including the most desired family
of exclusive and fashion brands for him, her and home. Macy’s is known
for such epic events as Macy’s 4th of July Fireworks® and the
Macy’s Thanksgiving Day Parade®, as well as spectacular
fashion shows, culinary events, flower shows and celebrity appearances.
Macy’s flagship stores -- including Herald Square in New York City,
Union Square in San Francisco, State Street in Chicago, Dadeland in
Miami and South Coast Plaza in southern California -- are known
internationally and leading destinations for visitors. Building on a
more than 150-year tradition, and with the collective support of
customers, employees and Macy’s Foundation, Macy’s helps strengthen
communities by supporting local and national charities giving more than
$70 million each year to help make a difference in the lives of our
customers.
For Macy’s media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.
