L.L.Bean Brings “Outdoor Discovery Day” to Pittsburgh’s Schenley Plaza Offering Families an Opportunity to Try New Activities in the Outdoors

Event is part of 2013 L.L.Bean Bootmobile Outdoor Discovery Tour featuring the 13-foot-high Bean Boot on Wheels

The L.L.Bean Bootmobile, a larger-than-life version of the iconic Bean Boot, will return to Pittsburgh to host the first-ever "Outdoor Discovery Day" on Schenley Plaza on Saturday, June 29, as part of L.L.Bean's summer-long Outdoor Discovery Tour. (Photo: Business Wire)

PITTSBURGH--()--The 2013 L.L.Bean Bootmobile Outdoor Discovery Tour comes to Pittsburgh this summer with the first-ever “Outdoor Discovery Day” on Schenley Plaza. The event is part of a summer-long effort by L.L.Bean to inspire families to spend more time outdoors and provide an opportunity to try a new outdoor activity. The event will include an appearance by the L.L.Bean Bootmobile, a larger-than-life sized vehicle in the form of the famous Bean Boot.

Visitors to L.L.Bean Outdoor Discovery Day will have the opportunity to:

  • Try a New Outdoor Activity – Experts from L.L.Bean’s Outdoor Discovery Schools® will be on hand to teach fundamentals of fly casting, camping basics, and lots of fun outdoor activities for the whole family.
  • Learn More About Local Outdoor Resources – L.L.Bean will offer outdoor activity books for kids and provide information about local outdoor resources and activities in the Pittsburgh area. Local residents are invited to share their outdoor tips and suggestions by posting to Facebook, Twitter, Pinterest and Instagram using #OutdoorDiscovery.
  • Win Great Gear – L.L.Bean will offer giveaways (while supplies last) and a chance to win a hiking, camping or beach gear prize package.
  • Find Out How to Discover Outdoor Resources on Your Own – L.L.Bean’s ParkFinder tool and app, powered by Oh, Ranger! allows you to search thousands of national, state and local parks and public lands for outdoor activities including biking, birding, climbing, hiking, fishing, picnicking and much more.

A survey conducted by L.L.Bean and the National Park Foundation found that 60% of parents say their children spend less than an hour a day outdoors. The goal of the Outdoor Discovery Tour is to encourage young people to enjoy the lifelong benefits of a healthy, active lifestyle.

WHAT:

          L.L.Bean Outdoor Discovery Day on Schenley Plaza
 

WHEN:

Saturday, June 29, 2013
11 a.m. - 4 p.m.
 

WHERE:

Schenley Plaza
4100 Forbes Ave., Pittsburgh, PA
 

For more information about the 2013 L.L.Bean Bootmobile Outdoor Discovery Tour, visit www.llbean.com. You can also follow the Bootmobile on Twitter: @Bootmobile.

Contacts

L.L.Bean
Carolyn Beem, 207-552-6022
cbeem@llbean.com
or
Weber Shandwick
Calvin Iverson, 617-520-7110
civerson@webershandwick.com

Release Summary

The 2013 L.L.Bean Bootmobile Outdoor Discovery Tour comes to Pittsburgh this summer with the first-ever “Outdoor Discovery Day” on Schenley Plaza.

Contacts

L.L.Bean
Carolyn Beem, 207-552-6022
cbeem@llbean.com
or
Weber Shandwick
Calvin Iverson, 617-520-7110
civerson@webershandwick.com