KNOXVILLE, Tenn.--(BUSINESS WIRE)--Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, is celebrating the grand opening of the Issaquah Highlands Stadium 12 IMAX & RPX theatre in Issaquah, Wash. Activities include preview events with $2 movies for three full days to benefit local charities. The official grand opening will be July 2 at 7 p.m. with first-run features including The Lone Ranger and Despicable Me 2. Moviegoers will also enjoy free popcorn and soft drinks with each paid admission Tuesday, July 2, through Thursday, July 11.
“We are extremely excited to open a Regal location in the beautiful Issaquah Highlands area. Boasting both IMAX and RPX capabilities, our guests will enjoy the maximum movie experience,” says Neal Pinsker, senior vice president of operations for Regal Entertainment Group. “Seattle is a very important market to Regal and we’re proud to continually grow with the community.”
The preview events, occurring June 29 to July 1, offer $2 movies. On Saturday June 29, the theme is “Regal’s Recipe for Hope” benefitting the Issaquah Food Bank with recent Hollywood hits along with selected food-themed films. On Sunday, June 30 “Read It and See It at Regal” features book-related films benefiting the charity Newspapers in Education. Monday, July 1 benefits ArtsFund of Seattle during “Regal Superheroes for a Cause” for a superhero-inspired day at the movies.
“It is always a pleasure to give back to local charities during a theatre’s grand opening. The activities add to our celebration and are representative of our role as a new community gathering place,” says Ken Thewes, chief marketing officer for Regal Entertainment Group. “Giving back to community organizations is another way we are able to show our gratitude for the loyal patronage from so many Pacific Northwest moviegoers.”
A cutting-edge technology available exclusively at Regal Entertainment Group theatres is the Sony Entertainment Access System to assist moviegoers who are deaf, hard of hearing, blind or low vision. The system includes specially designed lightweight eyewear for guests who are deaf or hard of hearing to privately view closed captioned text directly in their line of sight for both 2D and 3D movies. This assistive technology also includes a wireless receiver that provides access to descriptive audio tracks via a pair of headsets for guests who are blind or have low vision. The access glasses and audio headsets allow moviegoers to individually enjoy the cinema experience in a relaxed, natural way without the inconvenience of separate screening times or special seating.
Guests desiring such accommodations need only request the Sony Entertainment Access System at the Guest Services counter or from any manager. Captions and descriptive audio can only be accessed by use of this equipment and it is not available to other moviegoers. To select films offering this service, online showtimes will note: “Accessibility devices available.”
At Issaquah Highlands the Regal Premium Experience (RPX) presents movies the way filmmakers intended with powerful, uncompressed surround sound and bright eye-popping images in 2D and 3D. Guests will enjoy the custom-built premium environment featuring elegant and luxurious seats. Regal managers express their confidence in the presentation with the RPX Guarantee: “You’ll agree it’s the best experience or your next movie is free.”
An IMAX digital projection system at Issaquah Highlands will showcase Hollywood blockbusters that have been digitally re-mastered into the unique image and sound quality of The IMAX Experience. Films are projected on a specially-designed IMAX screen that is slightly curved and moved forward coupled with a proprietary digital surround sound system to immerse the audience.
Issaquah Highlands Stadium 12 IMAX & RPX also offers the Regal Crown Club to reward frequent guests. Regal Crown Club is the number one theatre loyalty program in the country. Through the Regal Crown Club patrons accumulate credits at the box office and concession stand to earn free popcorn, soft drinks and movies. Free membership is available at the theatre or online.
The 12-screen theatre can accommodate more than 2,500 moviegoers. Patrons will enjoy digital projection in every auditorium, stadium seating, with each row elevated for an unobstructed view, and high-back rocking chairs featuring cupholder armrests which move out of the way to form seats for two.
For added convenience, Regal offers a variety of ticketing options at the box office and through the Regal Mobile App available for iPhone and Android users.
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About Regal Entertainment Group:
Regal Entertainment Group (NYSE: RGC) operates the largest and most geographically diverse theatre circuit in the United States, consisting of 7,350 screens in 578 theatres in 42 states along with Guam, Saipan, American Samoa and the District of Columbia as of May 23, 2013. The Company operates theatres in 46 of the top 50 U.S. designated market areas. We believe that the size, reach and quality of the Company’s theatre circuit not only provide its patrons with a convenient and enjoyable movie-going experience, but is also an exceptional platform to realize economies of scale in theatre operations.