BOSTON--(BUSINESS WIRE)--The Publicity Club of New England, the region’s oldest not-for-profit public relations trade organization, today announced the winners of its 45th Annual Bell Ringer Awards competition. The awards ceremony, held on Monday, June 10 at the Boston Marriott Copley Place in Boston, Mass., honored public relations and communications professionals from more than 85 agencies and organizations across New England demonstrating superior excellence in public relations and communication initiatives.
The Platinum Super Bell Award, presented to the organization that executed the best communications campaign of the year, went to Rainier Communications for How to Crowd-Fund a Supercomputer: PR Blitz Drives Highest-Funded Hardware Kickstarter Project.
“We are so honored to have our campaign recognized as this year’s Platinum Super Bell winner,” said Steve Schuster, CEO, Rainier Communications. “This is just one example of the great work our team does on a daily basis. We wouldn’t have been able to accept this award without their consistent hard work and dedication to each of our clients. We thank the Publicity Club for this prestigious award.”
Platinum Super Bell finalists included Cone Communications, Rasky Baerlein Strategic Communications, Schwartz MSL Boston and 360 PR. The evening’s top winners were 360 PR with 14 awards, Cone Communications with 11 awards, Schneider Associates with 10 awards and PAN Communications with nine awards.
In addition to recognizing the exceptional work of communications teams across the region, the Club honored Michal Regunberg, senior vice president, Solomon McCown, with the 2013 John J. Molloy Crystal Bell Lifetime Achievement Award for her significant achievements in the industry.
“I am humbled and honored to receive the Crystal Bell Lifetime Achievement Award,” said Regunberg. “In doing so, I am making a note to self: Lifetime Achievement doesn’t mean your career is over. It’s a look back, not ahead.”
The Club also presented two professional awards: the Striker Award and the Ringer Award. The Striker Award recognizes a practitioner who demonstrated an early love of the field, a dedication to their career and a superior work ethic. This year, Alex Parks of Fresh Ground was chosen as the recipient for excelling in the communications industry in a very short period of time and surpassing other newcomers in the organization and in the field.
The Ringer Award honors a practitioner who demonstrated steady and significant progress in impacting his or her agency, company or practice and the New England PR community since entering the field of public relations. This year, the award was presented to Meredith D’Agostino of 451 Marketing.
The Club continued its annual student scholarship program by awarding the 2013 William Cavanaugh Student Grant to Boston University student Michael DeFilippis for his superior academic achievement.
The Bell Ringer Awards ceremony was emceed by Kennedy Elsey, co-host for Mix 104.1’s morning show “Karson & Kennedy.” For this year’s charity auction recipient, Kennedy selected the Boston Area Rape Crisis Center (BARCC), which is committed to ending sexual violence through healing and social change.
The Publicity Club of New England would also like to thank Platinum Sponsor NAPS, Gold Sponsor PR Newswire; Silver Sponsors Business Wire, DS Simon, StatePoint Media and Synaptic Digital; and additional supporters Entertainment Cruises, Hailo, Lunchpail Productions and Rosie’s Bakery.
About the Publicity Club of New England
Founded in 1949, The
Publicity Club of New England is the region’s oldest not-for-profit
public relations trade organization. The Publicity Club strives to
promote and encourage involvement in the communications industry and
specifically the professions of public relations, promotions and
marketing. Additional information about monthly Publicity Club programs,
social and networking events, the “Bell Ringer” blog, up-to-date Job
Bank and the 2011 Bell Ringer Awards Ceremony, including a complete list
of last year’s winners, can be found on the Club’s Web site at www.pubclub.org.
About the Bell Ringer Awards
In 1969, on The Publicity Club
of New England’s 20th anniversary, the Bell Ringer Awards
program was instituted to recognize public relations work which
demonstrates excellence in creative planning and professional education
and exhibits a high degree of success in reaching predetermined
objectives. Open to all New England practitioners, the program
symbolizes one of the greatest tributes in any field of endeavor – the
recognition of superior performance by one’s peers.
2013 Bell Ringers Awards
Winners List
Annual Report |
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Silver Bell | WGBH for the 2012-2013 Annual Report – WGBH: The Power of Public Media | |||
Merit Award | May Institute for May Institute’s Fiscal Year 2011 Annual Report | |||
Brochure, Promotional Items, Direct Mail |
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Silver Bell | marlo marketing/communications for Dermelect Cosmeceuticals | |||
Bronze Bell | Cone Communications for Lindt USA Auction Mailer Garners Support of 75 Celebrities; Raises More than $15K | |||
Merit Award | RDW Group for Coalition to Bring Jobs to RI | |||
Bylined Article |
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Gold Bell | Fresh Ground for Betting Big: Fresh Ground Introduces ProfitBricks to Boston | |||
Gold Bell | Racepoint Group for TechSmith: It’s Never Too Late to Flip Your Classroom | |||
Silver Bell | Version 2.0 for A Soapbox for Entrepreneurial Education | |||
Bronze Bell | LaunchSquad for Is Anxiety About Our Wired Choices Misplaced? | |||
Merit Award | Schneider Associates for Cod Pots | |||
Community/Consumer Affairs Campaign |
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Gold Bell |
Schwartz MSL for Educating through Advocacy Relations, Retina Implant Strives to Fulfill its Vision |
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Silver Bell |
SHIFT Communications for Shaping the Health Technology Debate |
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Bronze Bell |
Schneider Associates for Atlantic Management Forest Park Campaign |
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Merit Awards |
InkHouse for Raytheon MathMovesU Pi Day Campaign |
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Corporate or Agency Blog |
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Silver Bell | InkHouse for Raytheon Professional Services Corporate Blog | |||
Bronze Bell | marlo marketing/communications for m.blog by marlo marketing/communications | |||
Merit Award | MassHousing for the MassHousing Corporate Blog | |||
Crisis Communications Campaign |
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Gold Bell | Cone Communications for Protecting Brand Reputation from a Plant Closure | |||
Silver Bell | CTP for Tackling Injury and Image: Pop Warner Takes Lead on Concussion Prevention in Youth Football | |||
Bronze Bell | Schwartz MSL Boston for Helping National Grid Move from “Stuck in the Snow” to a “Company of Action” | |||
Merit Award | KSV for Hurricane Sandy: Weathering the Storm with Social Media | |||
Merit Award |
Massport for Boeing Dreamliner Catches Fire at Boston Logan | |||
Employee Communications Campaign |
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Merit Award | Mercer for Know Your Numbers Campaign | |||
Feature or Commentary Placement: Magazine |
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Gold Bell | marlo marketing/communications for Island Creek Oyster Bar | |||
Silver Bell | 360 PR for Racing for Child Safety | |||
Bronze Bell | CTP for The Spirit of Pinehurst No. 2 | |||
Merit Award | Schwartz MSL Boston for Taking the Guess Work Out of Weight Loss | |||
Feature or Commentary Placement: Series |
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Silver Bell | CTP for Pop Warner Takes Lead on Concussion Prevention in Youth Football | |||
Bronze Bell | 360 PR for Commuters Use Peapod Mobile to Shop, Scan and Schedule Grocery Deliveries | |||
Merit Award | Lois Paul and Partners for Lumension Patch Tuesday Commentary Drives Thought Leadership | |||
Graphic Identity |
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Gold Bell | RDW Group for Coalition to Bring Jobs to RI | |||
Silver Bell | Network Health for Network Health – Brand Refresh 2012 | |||
Investor/Financial Relations Campaign |
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Bronze Bell | Sharon Merrill for No Pipeline Needed – Crude-by-Rail Initiative Puts Global Partners on Track for Success | |||
Marketing Communications Campaign |
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Gold Bell | 360 PR for Re-introducing Wheat Germ, an Original Superfood, to the American Kitchen | |||
Silver Bell | Cone Communications for Unstoppable Happiness: Northwestern Mutual’s Fight Against Childhood Cancer | |||
Bronze Bell | Weber Shandwick for L.L. Bean’s 100th Anniversary Million Moment Mission Campaign to Get Kids Outdoors | |||
Merit Award | Cone Communications for Lindt Gold Bunny Easter Program | |||
Merit Award | Weber Shandwick for Office Zombie Campaign | |||
Media Event |
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Gold Bell | Cone Communications for Lindt USA and Roger Federer Commercial Launch Event | |||
Gold Bell | Rasky Baerlein Strategic Communications for Media Event for ARGO Medical Technologies | |||
Silver Bell | 360 PR for The Intersection of Art and Parenting | |||
Bronze Bell | 360 PR for The Ninja Cooking System Gets Cooking with Bloggers | |||
Bronze Bell | Racepoint Group for ARM’s Cortex-A50 Series Launch and Annual TechCon Conference | |||
Merit Award | Schneider Associates for Upromise New York Media Event | |||
Multimedia Motivational Presentation |
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Gold Bell | RDW Group for Coalition to Bring Jobs to RI Video Loop | |||
Silver Bell | Dana Farber Cancer Institute for We All Built Yawkey Video | |||
Bronze Bell | Schneider Associates for Hebrew SeniorLife eBook “You and Your Aging Parents” | |||
Merit Award | Mercer for New Hire Microsite | |||
News Release |
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Gold Bell | Sharyn Frankel Public Relations for Sweet Success for 600lb. Gorillas | |||
Silver Bell |
Lois Paul and Partners for Skyonic Funding News Release for Business Press Coverage |
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Bronze Bell | Ebben Zall Group for CarGurus Receives Close to 40 Media Hits | |||
Online Magazine/Newsletter |
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Bronze Bell | 360 PR for Adora Calcium “Women’s Circle of Health” E-Newsletter | |||
Organizational Identity Campaign |
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Gold Bell | Shift Communications for BA-DA-BA-BA-BA – The Community is Lovin’ McDonald’s | |||
Silver Bell | 360 PR for Meet the Mom Next Door: A New Study By The 360PR MomSquad | |||
Bronze Bell | Shift Communications for Rethink Robotics: Public Relations Sensation | |||
Merit Award | Cone Communications for Corporate Social Return | |||
Photo or Graphic with Caption Placement |
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Gold Bell | CTP for Pinehurst’s Thistle Dhu in Golf World | |||
Silver Bell | PAN Communications for Saying “I Do” to Protecting the Big Day | |||
Bronze Bell | Schneider Associates for Education First Event Photo in Rolling Stone | |||
Merit Award | 451 Marketing for The Sager Foundation (Rolling Stone) | |||
Print Feature or Commentary Placement: National |
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Gold Bell | Cone Communications for Jiffy Lube and Cone Communications Help Drivers Leave Worry Behind | |||
Silver Bell | PAN Communications for The Geeks Shall Inherit the Earth: ChoiceStream’s Adweek Cover Story | |||
Silver Bell | Schneider Associates for PAWS AP Feature Placement | |||
Bronze Bell | Shift Communications for Are Fortune 500 Companies Socially Shy? | |||
Merit Award | 360 PR for A Sign of the Times: Ranger Rick for a New Generation | |||
Merit Award | CTP for Pop Warner Takes Lead on Concussion Prevention in Youth Football | |||
Print Feature or Commentary Placement: Regional Business Publication |
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Gold Bell | PAN Communications for The Bush Doctrine | |||
Silver Bell | Duffy & Shanley for Navigant Credit Union Donates New Rescue Boat to Woonsocket Fire Department | |||
Bronze Bell | CM Communications for Building a Press Profile For Del Frisco's Double Eagle Steak House General Manager Gregg Rinaldi | |||
Merit Award | Lois Paul and Partners for Boston Globe Company Profile Story for AspenTech | |||
Print Feature or Commentary Placement: Regional/General Interest Publication |
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Gold Bell | marlo marketing/communications for Eastern Standard Kitchen & Drinks | |||
Silver Bell | MassHousing for MassHousing Story Placement Boston Globe | |||
Bronze Bell | Rasky Baerlein Strategic Communications for Feature Article Placement for First Wind in The Boston Globe | |||
Merit Award | Fleishman Hillard International Communications for The Boston Globe's Feature about Panera Cares Community Café Opening in Boston | |||
Print Magazine/Newsletter |
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Silver Bell | University of Massachusetts Lowell for UMass Lowell Magazine for Alumni and Friends | |||
Product/Service Launch: Business-to-Business |
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Silver Bell | Pardes Communications for Integrated Marketing Communications and PR Product Launch for ezBook | |||
Bronze Bell | Shift Communications for Cylance Isn’t Always Golden: Launching a New Start-Up | |||
Merit Award | PAN Communications for PAN Communications Helps Valassis Launch | |||
Product/Service Launch: Consumer Campaign |
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Gold Bell | PAN Communications for PAN Puts PicsArt on the Map | |||
Silver Bell | PAN Communications for Ruckus Reader Launches App; Hits One Million Downloads in Two Weeks | |||
Silver Bell | The Racepoint Group for The Conversation Project: Consumer Campaign | |||
Bronze Bell | 451 Marketing for Yankee Candle Man Candles | |||
Merit Award | Fleishman Hillard International Communications for Houghton Mifflin Harcourt’s Curious George App | |||
Product/Service Launch: Healthcare |
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Silver Bell | Schwartz MSL Boston for Providing Much Needed Hope for HoFH Patients | |||
Product/Service Launch: High-Tech Campaign |
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Gold Bell |
Rainier Communications for How to Crowd-Fund a Supercomputer: PR Blitz Drives Highest-Funded Hardware Kickstarter Project |
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Silver Bell | Version 2.0 for Bursting Onto the Consumer Apps Scene | |||
Bronze Bell | Matter Communications for Custom SLR: ProDot Kickstarter Launch | |||
Product/Service Publicity: Business-to-Business |
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Gold Bell | Savoir Media for Allied Minds’ Historic Public-Private Innovation Partnership | |||
Gold Bell | Shift Communications for Educating America on Location Intelligence: A Coast-to-Coast Coverage Campaign | |||
Silver Bell | Version 2.0 Communications for Unveiling Next-Generation Panjiva | |||
Bronze Bell | Mintz and Hoke for Legrand Health Care Campaign | |||
Merit Award | Fresh Ground for Fresh Ground Fills in the Crack for ProfitBricks’ Launch | |||
Product/Service Publicity: Consumer Campaign |
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Gold Bell | 360 PR for The Reinvention of Ranger Rick: Kids’ Media Goes “Wild” | |||
Silver Bell | Cone Communications for Ben & Jerry’s Greek Frozen Yogurt Launch | |||
Bronze Bell | 360 PR for A Creative, Vitamin-Packed Approach to Re-launching Alberto V05 | |||
Merit Award | Fleishman Hillard International Communications for Panera Cares Community Café’s Opening in Boston | |||
Merit Award | marlo marketing/communications for SalonCapri | |||
Product/Service Publicity: Healthcare |
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Gold Bell | Duffy & Shanley for Delta Dental of Rhode Island: Rhode Island’s First Free Public Dental Clinic | |||
Silver Bell | 360 PR for Curbing Americans’ Learning Curve about Learning Disabilities | |||
Bronze Bell | Schwartz MSL Boston for Knowledge—and reimbursement—are power: NxStage Medical Highlights Barriers to Home Hemodialysis | |||
Merit Award | Fully & By for From Bland to Bold: Adding Big Flavor to a Niche Medical Topic | |||
Product/Service Publicity: High-Tech Campaign |
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Gold Bell | Schwartz MSL Boston for Collaboratively Promoting the Promise of Patient Monitoring Innovation Amid Competing Interests | |||
Silver Bell | PAN Communications for Sense Networks – The New Face of Location-Based Advertising | |||
Silver Bell | Shift Communications for Unplug, Don’t Play: Security Flaws in UPnP | |||
Bronze Bell | Racepoint Group for Egenera: A Post-Recession Turnaround Story | |||
Merit Award | Shift Communications for zSpace: Taking Media to the Next Dimension | |||
Public Affairs Campaign |
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Gold Bell | Rasky Baerlein Strategic Communications for The Defeat of Physician Assisted Suicide in Progressive Massachusetts | |||
Silver Bell | Cone Communications for Green Mountain Coffee “Great Coffee, Good Vibes, Pass It On” 2012 Fair Trade Campaign | |||
Bronze Bell | Solomon McCown for Elevating Women’s Issues in a Pivotal Massachusetts Senate Race | |||
Merit Award | RDW Group for Coalition to Bring Jobs to RI Campaign | |||
Response to Breaking News |
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Silver Bell | Schneider Associates for Posternak Blankstein & Lund Response to Breaking News | |||
Bronze Bell | Duffy & Shanley for Duffy & Shanley Helps AT&T Weather Superstorm Sandy | |||
Merit Award | RDW Group for Morning Sickness in Worcester | |||
Special Event: Series Campaign |
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Silver Bell | 451 Marketing for Hood Soup Truck | |||
Bronze Bell | PAN Communications for Made in Brazil: Brazilian Footwear Reaches U.S. Audience with Image Project | |||
Merit Award | Massport for Could JetBlue Land at Worcester Airport? | |||
Special Event: Single Campaign |
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Gold Bell | 360 PR for National Can-It-Forward Day Reaches and Teaches New Generation of Canners | |||
Silver Bell | Schneider Associates for Education First “Say ‘Hello!’ to the World” Event | |||
Bronze Bell | Cone Communications for Barbour “Spot Union Jack” | |||
Merit Award | Schwartz MSL Boston for We Got the Beat: A Program to Raise Awareness of Irregular Heartbeats | |||
Television News Placement: Local/Regional |
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Gold Bell | CTP for Objet 3D Prints Fenway Park | |||
Silver Bell | Racepoint Group for Linkable Networks: Money Saving Mondays Go Linkable | |||
Bronze Bell | 451 Marketing for Arianna | |||
Bronze Bell | Schneider Associates for Sarah McGinty on Fox 25 Boston | |||
Merit Award | Massport for WCVB’s Chronicle Featuring Boston Logan International Airport | |||
Television News Placement: National |
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Gold Bell | Schwartz MSL Boston for CNN: Where the Germs Are | |||
Silver Bell | marlo marketing/communications for Narragansett Beer | |||
Bronze Bell | Weber Shandwick for L.L. Bean Makes a BIG Impression for its 100th Anniversary: The Debut of the 13-foot-high Bootmobile on Fox & Friends | |||
Merit Award | Montagne Communications for Beware: Scams from Area Code 876 | |||
Website |
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Gold Bell | Cone Communications for Redesigning the Cone Communications Website | |||
Silver Bell | marlo marketing/communications for URESERV | |||
Bronze Bell | 360 PR for Crave Your Calcium with AdoraCalcium.com | |||
Merit Award | RDW Group for Coalition to Bring Jobs to RI | |||