P&G Survey Finds More Than 80% of U.S. Moms Prefer Daily Help over Grand Gestures for Mother’s Day

Moms Say the Everyday Things Matter Most

CINCINNATI--()--(NYSE: PG) – With Mother’s Day just around the corner, children often struggle to come up with the perfect gift to show Mom they are loved. But in a survey conducted by P&G, moms indicated that every day gestures are more meaningful than annual fancy gifts. Eighty-seven percent of those surveyed would prefer to have a little more time to themselves, a family day out, or a little more unprompted help around the house. Eighty-three percent said this would make them feel more appreciated and loved, even if it is just a simple ‘Thank you’ for all the things she does for the family.

So to help say ‘Thank You’ to Mom, P&G, the Company behind brands like Ariel®, Tide®, Bounty® and Olay®, shares its fourth video in the Everyday Effect campaign and video series to thank Mom for all she does every day. The latest video, called The Mommy Effect, taps in to the universal truth that seemingly ordinary, everyday acts have a surprisingly significant impact.

In honor of Mothers’ Day, P&G invites everyone to thank their Mom, and share a story of how Mom’s everyday acts of kindness help you. Some of these stories will used in P&G’s first ever piece of consumer created ads, to be showcased in July 2013. Fans can visit P&G’s Facebook Page to submit their story.

About Procter & Gamble

P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

Contacts

P&G North America External Relations
Christopher Vuturo
513-622-3175 (t)
513-503-3591 (m)
vuturo.cm@pg.com

Frame cut from The Mommy Effect video (Photo: Business Wire)

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Release Summary

The P&G Everyday Effect campaign release its new 'Mommy Effect' video and asks people to thank their moms this Mother's Day.

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Contacts

P&G North America External Relations
Christopher Vuturo
513-622-3175 (t)
513-503-3591 (m)
vuturo.cm@pg.com