‘Santa Cause’ is Coming to Alamosa to Read, Learn and Be Merry!

--(BUSINESS WIRE)--Save the Children:

What:	‘Santa Cause’ is Coming to Alamosa to Read, Learn and Be Merry!
	For the third year, Save the Children and The Noerr Programs have teamed up to promote early childhood reading, literacy, and the importance of education support for underserved children living in rural America. Children from the San Luis Valley will receive an early visit from Santa Claus, who deliver a new book to each child, read a classic Christmas tale and lead the group in a chorus of Christmas songs. The event will demonstrate the generosity of Santa and help put Colorado's children on a path to reading success.
Who:	Noerr’s genuine Santa Claus will sleigh into Elementary School from his temporary residence at Simon Property Group’s Town Center at Aurora in Aurora, Colorado.
	Alamosa City Councilman Josef Lucero
	Amy Rogers, Director of Resource Development, Save the Children
	Anita Russell, Marketing Manager, The Noerr Programs
	Lori Smith, Alamosa Elementary School Principal
	Santa’s Guests: 130 children from the Save the Children after school program at Alamosa Elementary; 250 children, parents and siblings associated with the Save the Children Early Childhood Program in the San Luis Valley area.
Where:	Alamosa Elementary School, 1707 W. 10^th Street, Alamosa, Colo., 81101
When:	Thursday, December 6, 2012, 3:30 p.m.to 5 p.m.
	Schedule Detail:	3:30 p.m. – Santa arrives at K-2 building
		3:45- 4:15 p.m. – Santa reads to children
		4:15 – 4:30 p.m. – Photo with Santa
		4:30 – 4:45 p.m. – Santa distributes new books and card decks to children from Scholastic Inc. and UNO
		4:45 – 5:00 p.m. – Santa meets local media
Why:	Save the Children and The Noerr Programs have teamed up for the third year of “The Santa Cause,” a partnership that values the act of giving back by emphasizing the importance of education support for underserved children living in rural America. Since the partnership began, Noerr has collected more than $325,000 to benefit children in need throughout the country.
	Donations for Save the Children will be collected throughout the holiday season at The Santa Photo Experience at all Noerr Santa locations, including Town Center at Aurora.

About The Noerr Programs

From headquarters in scenic Colorado, The Noerr Programs provides turn-key digital event imaging services and productions including The Santa Photo Experience and Bunny Photo Experience for hundreds of clients, including regional shopping centers, retailers and the legendary Shops at The Plaza Hotel in New York City. Celebrating 24 years in business, every Noerr cast member invests their heart, soul and experience into representing the spirit and essence of the season, building lasting connections with guests through Noerr's innovative retail, social media and altruistic platforms, including Simon.BeMerrySanta.com. where children can earn badges online from Santa by reading books. For more information, see www.NoerrPrograms.com and facebook.com/BeMerrySanta

About Save the Children

Save the Children works to break the cycle of poverty and improve the lives of children by ensuring they have the resources they need. Save the Children’s early childhood education, literacy, physical activity and nutrition, and emergency response programs reached more than 185,000 children and families in the United States last year alone. For more information, visit www.savethechildren.org/usa.