mophie Expands iPad Accessory Offering with Launch of workbook

Protective Folio Case Allows for Infinite Viewing Angles for the iPad

SANTA ANA, Calif.--()--mophie™ today announced the availability of the workbook, the second of several anticipated iPad accessories to be introduced by the brand. The workbook is mophie’s first protective case for the iPad, providing a stylish, fully adjustable folio for the tablet computer. The light-weight, form-fitting case provides iPad users with infinite adjustability and an unlimited number of viewing angles for comfortable typing and screen viewing, improving the overall functionality of the iPad.

“We saw a need in the iPad accessory market for a case that included features to enhance functionality and ease-of-use as well as protect the device,” said Ross Howe, vice president of business development. “We created the workbook to deliver an entirely new way for users to interact with their iPad while also providing top of the line protection and an aesthetic that is design and style-forward.”

The workbook is available now for $59.95 at mophie.com and amazon.com. Key features and benefits of the workbook include:

  • Infinite Viewing—The design and flexibility allows the case to act as a stand for the iPad, delivering an infinite number of viewing and on-screen typing angles to enhance functionality and increase productivity
  • Personality—The workbook comes in five unique color combinations to highlight the characteristics of the purchasing consumer, including:
    • Black with black strap
    • White with grey strap
    • Orange with black strap
    • Chocolate with cyan strap
    • Cement with yellow strap
  • Tough Exterior, Plush Interior—The durable animal friendly exterior is easy to clean, yet stands up to the elements of the world. The soft interior fabric ensures the iPad is cradled snugly inside.
  • Protective—While keeping your iPad safe from the outside world, the sleek folio design of the workbook offers a light-weight and form-fitting profile for easy carrying. Additionally, the durable elastic ensures the folio stays closed and secure during commute, preventing damage from the everyday bangs and bumps
  • Pass-Through Design—Enables full access to all ports and controls allowing users to simultaneously charge and sync the iPad without having to remove it from the workbook

The mophie workbook joins the juice pack powerstation in mophie’s current line of iPad-compatible accessories. The powerstation, announced in September, is an external rechargeable battery solution delivering 2.1 amps of high-density, high-output charging and replenishing the iPad faster than traditional batteries on the market. Additional mophie innovations to compliment the functionality of the iPad are anticipated before the end of 2010.

For additional information regarding the mophie suite of products, please visit www.mophie.com.

About mophie

mophie is a California-based, award-winning designer and manufacturer of mobile intelligent devices and accessories. It is widely recognized and highly acclaimed for its creative designs and innovative solutions. mophie is the proud developer of the juice pack, the first “Works With iPhone” portable battery case certified by Apple Inc. All of mophie’s products are developed to address real consumer and business needs and are seamless integrations of industrial, electronic, software and artistic designs. Its products are available in Apple stores, Best Buy, AT&T stores and on www.mophie.com and www.amazon.com. Follow mophie on Twitter at twitter.com/mophielovesyou or on Facebook at facebook.com/mophielovesyou

Contacts

Formula PR
Erica McCarthy, 619.234.0345
mophie@formulapr.com

Contacts

Formula PR
Erica McCarthy, 619.234.0345
mophie@formulapr.com