LONDON--(BUSINESS WIRE)--Today, Samsung Electronics Europe has revealed ‘Everyone Is Art’, a recreation of the face of Botticelli's Venus - featuring the faces of 1,096 men and women throughout Europe who are affected by breast cancer, or campaigning for breast cancer awareness. 1,096 is the number of women diagnosed with breast cancer in Europe each day.
The piece, created by British artist Samira Harris, is the first giant collaborative artwork to be made and auctioned for breast cancer.
All 1,096 faces have been uploaded by men and women throughout Europe to www.morethantalk.eu, a website created by Samsung as a centre of support for people affected by breast cancer.
The artwork was unveiled at the Samsung Pink Ribbon Celebration at The Royal Exchange in Bank, London on Thursday 14th October.
The event was a culmination of Samsung’s ‘Everyone Is Art’ campaign to raise awareness of breast cancer in Europe through art and saw Samsung present a cheque for $1.5 million to ambassadors from breast cancer charities in Europe.
VIP guests at the Samsung Pink Ribbon Celebration enjoyed a live performance from Alexandra Burke, a DJ set from breast cancer survivor Sonique, a silent auction and dinner.
Alexandra Burke, whose debut single ‘Hallelujah’ sold over 1 million copies in the UK, is an active supporter of breast cancer campaigners.
Guests at the Samsung Pink Ribbon Celebration included The Saturdays, Vanessa Feltz, Olivia Grant and Henry Conway. BBC television presenter Caroline Feraday pledged her time as her own contribution to breast cancer awareness to host the occasion.
Mr Sang Heung Shin, President and CEO of Samsung Electronics Europe, said: “As a global brand we have a strong international presence and it is vital that we use this to support the work of European breast cancer charities. This year we are taking action through art and aim to reach over 400,000 women in Europe, fighting the disease through awareness and understanding.”
Samsung’s Everyone Is Art
‘Everyone Is Art’ is the first giant collaborative artwork created by men and women in Europe to raise awareness of breast cancer.
Samsung’s ‘Everyone Is Art’ campaign was launched in September 2010, appealing for photos of men and women in Europe who have been affected by breast cancer, either directly or through loved ones. Hundreds of people contributed photos, which were used as a medium to form ‘Everyone Is Art’ by British artist Samira Harris.
1,096 faces appear in the finished artwork which is a re-creation of Botticelli’s ‘Birth Of Venus’. 1,096 is the number of women diagnosed with breast cancer in Europe each day.
Actress, Olivia Grant; fashion writer, Henry Conway; TV presenter, Jasmine Harman; entrepreneur, Claire Young and London artist, Natasha Archdale are amongst those whose images have been included amongst hundreds of men and women who have been touched by breast cancer in ‘Everyone Is Art’.
Breast cancer charities face a constant battle to increase awareness and raise sufficient funding. As well as raising funds, Samsung has focused on raising the awareness of breast cancer and promoting early detection. ‘Everyone Is Art’ which launched in September 2010 as part of Samsung’s More Than Talk campaign, has already done this on a unprecedented scale.
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Images of the following men and women in Europe are included in Samsung’s ‘Everyone Is Art’ and are available for interview.
- Rob Seddon, aged 32 from North London has added a photo of his mother, Susan playing golf. Susan was diagnosed with breast cancer in July 2003. She was in remission for four years until the cancer spread to her spine in April 2008 and her liver not long after. Susan passed away in December 2008
- Luisa Purchiorini, aged 51 from Italy, was diagnosed with breast cancer in 1999 and underwent chemotherapy, radiotherapy, hormone therapy and surgery the following year. She has uploaded a photo of herself taken by a friend during her treatment
- Michaela Westphalen, aged 38 from Germany, was diagnosed with breast cancer last year. After the initial shock, she is now ready to fight the disease with the help of family, friends and her doctors.
- Henry Conway, aged 28 from London, is a British author, fashion writer and socialite. He sadly lost both a male and female friend to breast cancer. 300 men a year are diagnosed with breast cancer in the UK, and Henry is keen to raise awareness about how the disease affects both genders. He has uploaded a photo of himself at the Samsung Pink Ribbon Afternoon Tea in 2009
- Samira Harris, aged 33 from Brighton, is the artist creating ‘Everyone Is Art’ using photos uploaded by men and women in Europe whose lives have been affected by breast cancer. Samira trained at The London Institute of Art and Design and is currently developing Zu Studios, an artistic collective space in Lewes, Sussex
Notes to editors
More Than Talk
‘Everyone Is Art’ is part of the Samsung More Than Talk European Breast Health Awareness campaign. In Europe, 400,000 women are diagnosed with breast cancer each year. With support through Facebook, YouTube, Flickr and Twitter, Samsung More Than Talk aims to reach at least this many women in Europe. This level of awareness could help save many lives, not only in Europe but across the globe.
By visiting www.morethantalk.eu, women can find an instant community of support and a place to make pledges to raise awareness of breast cancer.
Samsung’s pledge to raise awareness of breast cancer began in The Netherlands in 2006. Since then Samsung has donated $6.4 million to European breast cancer charities, providing crucial support for breast cancer awareness, prevention, campaigning and fundraising. This year Samsung operations in 25 European countries have joined the fight against the disease.
About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 188,000 people in 185 offices across 65 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.
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