CORRECTING and REPLACING Archie Demos New CRM Innovation: the Attention Monitor

CORRECTION...by Archie

PURMEREND, Netherlands--()--Telephone number in contacts should read: +31.299.411800 (sted 0299-411800).

The corrected release reads:

ARCHIE DEMOS NEW CRM INNOVATION: THE ATTENTION MONITOR

Lack of attention leads to loss of customers. Keeping track of which representatives from your company were last in contact with a client, and when, is a time-consuming process. And a lack of attention can often go unnoticed. This is a real-world problem when implementing CRM.

In order to obviate this problem, Archie Europe demonstrated the Attention Monitor to its clients this weekend in Lisbon. The Attention Monitor is a new CRM technology designed to reduce customer turnover. The tool reveals at a glance all the contact that has occurred with a group of customers within a specific period.

A detailed and intuitive overview of all previous contact is displayed, providing a convenient synopsis showing which colleague has contacted a customer, including the manner in which the contact took place (e.g. telephone call, e-mail, meeting at a trade show) and the subjects discussed. All contact details on file for a group of customers are fully transparent for anyone with permission to view it.

If there has been no contact, too little or indeed too much, you can evaluate how long this has been the case, and whether or not it reflects the turnover generated by the customer. The ability to see whether information on the client is being updated, improves social control among colleagues. This leads to more accurate information in the database, increasing its overall value to the company.

The Attention Monitor is also useful if an employee leaves the company; there is no need to dig through the database to see which customers they were involved with. The Monitor will provide a meticulous overview of all previous contact sessions, allowing the new staff member to rapidly get up to speed.

Management can see in real time how much attention the Sales, Marketing and Service departments are paying to a group of business contacts, and individual employees can monitor exactly how affairs are progressing with their associates. This is ideal if an employee has been away for a few days, or has just returned from a holiday - in a few minutes they will be up to date with all the developments in their client group.

The Attention Monitor provides immediate answers to questions such as: "Has my colleague called the customer yet?", "When did the Service department last get in touch?", "Has the problem been resolved?", "What was in the last e-mail the office staff sent to the customer?", "Has there been any response to our mailing list?" or "Am I paying enough attention to my most important clients?"

About Archie

Archie Europe has been producing software for contact management, sales, marketing and CRM by the name of Archie for over 25 years. Archie software is optimised for European organisations with 10 to 2,500 fixed or mobile workplaces. It offers a bird's-eye view of information at the organisation level, including its individual staff and projects. Having built up a large user base over many years, Archie is a now a very complete solution incorporating all major business processes as standard. See the Archie website for more information.

Contacts

Archie Europe
Dik van Bommel
tel. +31.299.411800
sales@archie.nl
http://www.archie.nl

Release Summary

Archie Europe demonstrated the Attention Monitor, a new CRM technology designed to reduce customer turnover. The tool reveals at a glance all the contacts with a group of customers over time.

Contacts

Archie Europe
Dik van Bommel
tel. +31.299.411800
sales@archie.nl
http://www.archie.nl