OMAHA, Neb.--(BUSINESS WIRE)--Sojern, the first company to exclusively partner with the airline and travel industry, providing relevant content and advertising for diverse audience segments, announced today that it has secured $9 million in new funding led by Focus Ventures, Trident Capital and Norwest Venture Partners. The new capital will be used to expand Sojern’s product offerings which will provide enhanced solutions for its travel and advertising industry partners and customers.
“Sojern continues to position itself as a leader in travel advertising and remains committed to delivering the most relevant travel content and advertising for travelers,” said Gordon Whitten, Sojern founder and CEO. “With this additional capital we will continue to deliver on our business promise and expand our offerings to meet the continually changing needs of the travel and advertising industries as well as meet the diverse needs of today’s consumers.”
Leveraging the popularity of online check-in and print-at-home functionality, Sojern travel partners are able to provide additional value to their passengers while also giving advertisers the opportunity to reach specific audience segments at the right time and place. Since its launch, Sojern has served more than 1.5 billion ad display impressions on boarding passes, itineraries and other travel related properties and continues to strengthen its’ position as the leader in the travel industry. According to comScore, a marketing research company, the Sojern Travel Network’s current potential reach is 17 million monthly unique visitors. Sojern currently serves its advertising through partnerships with Alaska Airlines, American Airlines, Continental Airlines, Delta Air Lines, Hawaiian Airlines, US Airways, United Airlines and Travelport for major advertising brands.
“Since its inception Sojern has delivered on its value proposition of delivering high quality and relevant content to the travel industry as well as highly visible and new venues for advertisers,” said Steve Bird, General Partner, Focus Ventures. “Our support and investment in Sojern underscores our commitment to their business model and the value they are delivering to the entire travel industry ecosystem.”
About Sojern, Inc.
Sojern, Inc. (www.sojern.com) has strategically partnered with the leading airlines and travel industry organizations to deliver audience segments online offering direct access to travelers and an expanded reach to advertisers. Sojern’s unique platform continues its innovative approach by reaching travelers throughout the travel continuum while increasing campaign performance for advertisers by providing advertising messages on premium web sites as well as impactful airline space such as boarding passes and itineraries. Sojern allows advertisers to reach travelers with greater scale and frequency while enhancing the travel experience and the effectiveness of advertising messages. Sojern is a privately held company with offices throughout the US. The company was founded in September 2007 and received a 2008 OMMA Award for Online Advertising Creativity, named 2009 OnMedia Top 100 for Technology Innovation, 2009 HSMAI Advertising Award winner and finalist for the 2010 Edison Awards.