BOSTON--(BUSINESS WIRE)--Solar Blue, LLC, of Orlando, Fla, an innovative leader in energy conservation, and the Boston Red Sox today announced a multi-faceted marketing agreement wherein Solar Blue will become the “Official Energy Conservation Partner” of the storied franchise and America’s most beloved ballpark, Fenway Park. Financial terms of the deal were not disclosed.
As part of the agreement with the Red Sox, Solar Blue logos and signage will be prominently displayed at Fenway Park, the 98-year old home of the Boston Red Sox and the oldest ballpark in Major League Baseball. Solar Blue will also work with the team to explore ways to implement various energy conservation measures at the ballpark, extending the commitment the organization made in 2008 to explore and adopt environmentally sustainable habits and technologies. This agreement marks the expansion of an advertising relationship established between Solar Blue and the Red Sox in 2009.
"As a leader in providing cutting-edge energy solutions to our clients, we couldn’t be happier than to associate our brand with another true category leader, the Boston Red Sox, one of the most well known and well respected brands in all of sport,” said Solar Blue Chief Executive Lee Maher. “Solar Blue is proud to work with the team to make Fenway Park a leader in energy conservation.”
Solar Blue also announced today that it has retained Red Sox sister company Fenway Sports Group (FSG), a premier sports marketing agency specializing in representation, sponsorship sales, event marketing and strategic marketing consulting, as the company’s sports marketing agency of record.
FSG will help Solar Blue shape its partnership marketing strategy and leverage FSG’s extensive network of clients and industry contacts to develop a comprehensive sports industry focused business-to-business program for the energy solutions leader. The agency will also build strategic marketing initiatives, negotiate sponsorship agreements and provide tactical support for Solar Blue’s sports marketing programs.
“We are also happy to announce our new relationship with Fenway Sports Group. FSG’s unique combination of sports industry knowledge and strategic thinking and execution will be a major asset to our marketing efforts. FSG is just the type of partner we need as we continue to expand our brand footprint throughout the national marketplace,” Maher continued.
The goal of this effort is to help Solar Blue realize its mission to offer clients the most technologically advanced products and services that provide value, reduce energy consumption and preserve our planet.
“It is terrific to simultaneously launch FSG’s new relationship with Solar Blue and announce their new marketing sponsorship agreement with the Boston Red Sox,” said Fenway Sports Group Managing Director Mark Lev. “The Red Sox and their fan base, ‘Red Sox Nation,’ are passionate about energy conservation and protecting the environment and this new relationship with Solar Blue will contribute to ongoing efforts to make America’s Most Beloved Ballpark one of America’s Greenest Ballparks. From the perspective of Fenway Sports Group, we are thrilled to help Solar Blue expand their footprint further into the sports community, and look forward to working with the Red Sox to create unique sponsorship assets for the company.”
Solar Blue was founded in 2006 by Maher with the intent of increasing public awareness of ways to protect the environment by providing energy conservation solutions through renewable energy and energy efficiency. The vision of Solar Blue is to protect the Earth’s natural resources for future generations by reducing energy consumption and providing clean renewable energy.
FSG specializes in representation and sponsorship sales and strategic marketing consulting/event marketing for corporations and leading sports brands. In addition to its work with the Boston Red Sox, FSG’s property representation division executes sponsorship sales programs for the agency’s tier-one clients including Major League Baseball Advanced Media, Boston College Athletics, the Deutsche Bank Championship, Athlete’s Performance and the Fulham FC. Among FSG’s consulting clients are Verizon Wireless and Dunkin’ Donuts.
About Solar Blue
Solar Blue is an energy solutions company. The company provides seamless, turnkey energy reduction plans offering a full spectrum of energy conservation, renewable energy and clean energy production solutions. From lighting retrofits to solar panel installation to combined heat and power implementation, Solar Blue utilizes the most technically sound measures for designing the best energy plan for its clients in the commercial, sports, and industrial sectors.
About Fenway Sports Group (FSG)
FSG is a wholly owned subsidiary of New England Sports Ventures (NESV). In addition to Fenway Sports Group, NESV owns the Boston Red Sox, Fenway Park, and 80 percent of New England Sports Network. A premier sports-management organization headquartered in Boston, FSG specializes in representation, sponsorship sales, and strategic marketing consulting for corporations who conduct business in sports and entertainment. For more information please visit www.FenwaySportsGroup.com.