LOS ANGELES--(BUSINESS WIRE)--Visual Targeting announces marketing breakthrough: when any person or audience is exposed to a design, advertisement, video, motion picture, or any visual environment that matches their unconscious Visual Desires, they fall in love with it at first sight. According to global research by Visual Targeting, this phenomenon of Instant Attraction triggers The Buying Instinct, and resembles the psychological patterns of sexual attraction.
After more than a decade of research and development, Visual Targeting Corporation's team of marketing researchers, psychologists, statisticians, programmers, designers, and branding experts have developed a proprietary suite of solutions and trade secret algorithms that discover any audience's Visual Desires and allows marketers to instantly satisfy them, thus drastically improving design performance and product sales. Visual Targeting has rigorously tested and proven that these tools can increase visual advertising performance by as much as 400%, turning the $500 billion gambled annually on visual marketing into predictable, controllable and consistently profitable investments.
Visual Targeting Founder and CEO, Steven Kronick, an award-winning designer and internationally acclaimed arts and advertising innovator, states, "This discovery might be the most powerful advancement in the design, advertising and marketing industries, that this century will see."
Global research shows drastic differences in the Visual Desires of different demographics; countries, states, ages, genders, occupations, education and income levels all predetermine what types of visuals a person or group needs to see to immediately approve them. In fact, recent research in neuroscience proves that our eyes know what we will choose before we realize our decision; on a visit to a website, this happens within 1/20 of one second; at a supermarket, within 1/6.
The methodologies that Visual Targeting preach have been used by Kraft Foods to set records, winning the "Best of the Best" Award from the Canadian Marketing Association for creating "Diamond Shreddies," the same old Square "Shreddies" presented as Triangular diamond shapes. This campaign was facilitated by Ogilvy&Mather and the 45-degree shape rotation brought the 70-year-old brand an 18% boost in sales in the first month, which continued climbing for months to come. Whereas this campaign changed only the Shape, Visual Targeting tests 33 Visual Characteristics that, according to the company's research, increase sales.
Visual Desires' effects on advertising performance have become so important that on February 11, 2010, Business Week called Google's new focus on Online Visual Advertising their "New Billion-Dollar Baby" and Microsoft's partnership with Yahoo is also focused on becoming "number one" in this industry.
Visual Targeting's suite of universal solutions is designed to help businesses of any type. Some of the brands and individuals that use Visual Targeting technologies include Toni&Guy, a global service business, TIGI Haircare, an international product conglomerate, UniLever, a multinational behemoth selling 2,000 products per second, Tony Robbins, the world's best motivational coach, and Chet Holmes, a bestselling author, with 60 "Fortune 500" companies as his clients.
Having thoroughly researched thousands upon thousands of consumers' exact Visual Desires in over 160 countries, Visual Targeting Corporation's depth, scope and quality remain unmatched, and its vision touches millions of people worldwide every day.
About Visual Targeting
Visual Targeting is the global leader in visual market research, whose suite of proprietary solutions allows any company to research their target markets, existing customers, website visitors, and any other audiences they choose to attract, all with the direct result of increasing customer satisfaction, retention, brand credibility and product sales.