NEW YORK--(BUSINESS WIRE)--In an effort to help small businesses prepare for the onslaught of online purchases and returns this holiday season, Register.com, a leading provider of domain name registration and Web services, today launched a new Digital (SSL) Certificate product with innovative features at an affordable price to ensure small businesses and their customers that their sites are secure.
Few Small Businesses Secure Online Transactions
With 2008 Black Friday sales projections plummeting, this year’s Cyber Monday may be even more influential to fourth quarter sales than ever before. However, most small businesses are not ready with the proper security to support robust online shopping. According to Gartner Research, only 1.5% of small businesses have a digital certificate for their Web site to protect customers from fraudulent transactions – a situation that lends to the fact that nearly 70 percent of online shoppers have terminated an online order because they did not "trust" the transaction. In those cases, 64 percent indicated that the presence of a trust mark would have likely prevented the termination.
An SSL or Digital Certificate can be considered a “Driver’s License for the Internet.” Besides securing data such as credit card numbers or customer account information, it confirms the Web site and organization that is behind a Web site. It confirms that a business is what it claims to be.
Easy to Install and Affordable Solution
Register.com offers an easy-to-install certificate which is backed by its award winning technical support, should the small business owner need help installing their certificate. Additionally, Register.com customers using their new Web site hosting service have the benefit of an automatic install process that allows a Digital Certificate to be set up with just a few mouse clicks. Finally, the validation process of having a domain, business or individual authenticated for most services can be completed within hours.
Register.com’s Digital (SSL) Certificate service offers four packages (Essential, Premium, Wildcard and Extended) depending on the size of the Web site and amount of information exchanged over the site. All packages include Register.com’s unique set of features (Unlimited Servers per Certificate, 256-bit SSL Encryption and more than 99% browser recognition) and are available at a price that is highly competitive.
“A Digital Certificate service is a must have for small businesses that sell product on their Web sites because it assures their customers that transactions are secure,” says Larry Kutscher, Chief Executive Officer at Register.com. “We asked our customers about the kind of service they needed to make sure their Web sites are secure – and then developed an offering that can be implemented easily and affordably. This is especially important during the Holiday shopping season, when small businesses and entrepreneurs conduct a majority of their yearly business. We recognize the need to enable them to be sure their Web sites are secure and ready for this crucial time of year.”
For more information, visit http://www.register.com/titan/product/security.rcmx or call 1-877-316-8164.
Register.com provides all the essential tools a business needs to build and manage their online presence. Leveraging ten years of experience in the domain business with over two and a half million domain names under management, Register.com has built a reputation as a leading provider of global domain name registration, web design and management services. Through an expanding, broad selection of Web site design and management solutions, Register.com enables small businesses and organizations to create a dynamic web presence without the need for extensive technical knowledge or resources. Register.com offers customers quick and user-friendly registration and a wide array of Web site design services from do-it-yourself tools to fully customized offerings; all backed by expert 24 x 7 online and toll-free phone customer support.