EDMONTON, Alberta--(BUSINESS WIRE)--edatanetworks Inc. announced today the launch of PURE Loyalty, a web-based program representing the next generation of one-to-one Loyalty and Cause Marketing. The inaugural client for PURE Loyalty is Budget Car and Truck Rentals of Edmonton, Alberta, who have licensed the patent-pending technology for all of their locations as BudgetREWARDS.ca.
"We’re excited about the potential for Budget Edmonton," said Gary Hill, President of Budget Car and Truck Rentals, Edmonton and Area. "Our ability to drive new business and to reward our existing client base with this powerful program puts us in a great position competitively. The added benefit is that a portion of our customer payment is donated back to the Alberta Cancer Foundation, allowing Budget to support the community.”
"The Alberta Cancer Foundation is proud to partner with Budget Edmonton in the BudgetREWARDS.ca program," said Michelle Ponich, Annual Fund Development Officer, Alberta Cancer Foundation. “The awareness and dollars raised from this campaign will stay right here in Edmonton at the Cross Cancer Institute and will help us to remain world leaders in cancer research, treatment and care for our patients and their families."
PURE Loyalty represents the next generation of electronic loyalty marketing. Web-based toolsets including an innovative Cause Marketing module help turn customers into loyal members while creating goodwill for your business in the local community. Operating over existing payment networks, the program requires no additional hardware, software, or membership card.
About edatanetworks Inc.:
edatanetworks creates measured results for business and charitable groups, linking them with their customers and supporters and offering an innovative and seamless system of donation generation. Our mission is to continue providing dynamic technology which allows our partners to advance their goals and support their local community.
About Budget Car and Truck Rentals:
Budget Car and Truck Rentals of Edmonton, Fort McMurray, Saskatoon and Regina are dedicated to making all the difference in the world. We have over 3,225 locations worldwide and over 50 locations in Alberta and Saskatchewan. Budget is the #1 car rental company in Canada because of our commitment to provide quality vehicles and exceptional service at very competitive prices.
About the Alberta Cancer Foundation:
The Alberta Cancer Board and Foundation works toward a future without cancer, by coordinating and funding collaborative cancer research and by providing evidence-based prevention, screening, diagnosis, treatment and care.