YouTube Sensation Tay Zonday Moves His Music With Waterfall Mobile

Peoples Choice Nominee for Chocolate Rain Offers Ringtones, Mobile Subscriptions, and More via the Msgme Platform

2008 International CES

SAN FRANCISCO--()--Tay Zonday and Waterfall Mobile announced today the successful launch of Zondays direct-to-consumer mobile community powered by Waterfall Mobiles Msgme platform. Zondays fans can text TAY to 67463 to join for free and then purchase official Chocolate Rain and Internet Dream ringtones, learn and interact with Tay himself, and even purchase Zonday wallpapers. Fans can also visit www.tayzonday.com or http://www.myspace.com/tayzonday to sign up as well as preview the ringtones.

Nominated this year for Favorite User-Generated Video for the Peoples Choice Awards, Zonday is a bona fide YouTube phenomenon. One of only 100 users who belong to the YouTube partner program, his videos have generated over 18 million views. His unique voice is frequently compared to James Earl Jones, Barry White, Paul Robeson and Brad Roberts.

Tay is a shining example of how the web can create unprecedented relationships between artists and fans by exposing music to a huge audience, said Daman Bahner, Zondays personal manager. With Waterfalls Msgme platform, we extended our reach into the mobile channel. In minutes, we developed and deployed our mobile strategy enhancing the fans ability to engage with Tay and his music while also creating significant revenue opportunities.

Waterfalls technology empowers any media owner to launch a mobile campaign without any infrastructure or training, said Matt Silk, Executive Vice President of Waterfall Mobile. With Msgme, the mobile channel joins the Internet as a marketing channel for everyone regardless of whether you are a Fortune 500 brand, start up or individual with an innovative property.

Zonday will be performing this week at the Consumer Electronics Show (CES) in Las Vegas for Intel and has been featured in print media such as The Los Angeles Times, The Toronto Star, Yahoo! News, E! Online, The Wall Street Journal, The Chicago Tribunes Redeye, The Minneapolis Star Tribune and PEOPLE Magazine. His television appearances include VH1s "Best Week Ever," G4TVs "Attack Of The Show," ABCs "Jimmy Kimmel Live," CNNs "Saturday Newsroom" and CW's "Online Nation." His television features include NBC's "Last Call with Carson Daly" and ABC's "I-Caught." He has interviewed with radios "The Opie & Anthony Show," "The Playboy Morning Radio Show," and dozens of other regional broadcasts in the United States, Europe and the Pacific.

About Waterfall Mobile

Waterfall Mobile helps companies of all types and sizes get the mobile channel flowing via a user-friendly, web-based technology platform designed to reach the 243 million mobile phones currently deployed by U.S. mobile carriers. Waterfall Mobiles products include AlertU and its flagship service, Msgme. Waterfall's web-based platform brings unprecedented flexibility and ease of use to mobile content distribution. Founded in 2005, Waterfall Mobile is located in San Francisco, California. For more information, please visit www.waterfallmobile.com or text wm to 67463.

Contacts

Beck Media and Marketing
James Finch, 1-310-689-7363
james@beckmedia.com

Contacts

Beck Media and Marketing
James Finch, 1-310-689-7363
james@beckmedia.com