EA Releases Three Casual Titles for Mobile Phones This Holiday Season

EA Mobile Releases Pictionary, ESPN Darts and The Sims DJ

LOS ANGELES--()--This month, Electronic Arts Inc. (NASDAQ:ERTS) mobile division, EA Mobile launches three new original games for mobile phones: ESPN Darts, Pictionary® and The Sims DJ. All three games allow players to indulge in a fun experience whether waiting in long shopping lines or traveling home to visit family this holiday season. Players can compose a rough sketch or a work of art and have their friends guess with Pictionary®, create customized mixes and turn them into ringtones with The Sims DJ, and hit a bulls eye with ESPN Darts!

This holiday season, were releasing a number of great games that have a wide appeal, offering diverse entertainment for players of all ages, said Travis Boatman, VP Worldwide Studios, EA Mobile. Whether youre playing solo, with friends, or competing in multiplayer mode, these games provide the perfect way to have fun with family and friends while at holiday get-togethers.

Pictionary®

Pictionary® is now available to play on mobile phones either alone or with friends. EA takes one of the best selling board games of all times to the mobile platform and allows players to compete against the phone in a race against time, challenge another player using the same handset or play with up to four friends in multiplayer mode. EA offers a game for all artists, even those who prefer free drawing without time constraints. The new features are innovative for the classic board game, but EA preserves the simple interface that makes it easy for all levels of players to sketch with a pencil, paint bucket, shapes and stamps using the phones D pad.

The Sims DJ

The Sims DJ offers music fans and enthusiasts the chance to create their own songs in a variety of popular genres, including Pop, Rock, Hip Hop and Dance. Mix drum beats, bass lines and effects tracks from an extensive collection of music samples built into the game to help take your Sim to DJ superstardom! Conquer the clubs by matching your mixes to the musical tastes of the club-goers in Downtown Pleasantview. Players can also earn Simoleons, The Sims version of currency, to spend on new music samples and equipment, such as speakers, turntables, headphones, and shades. Use The Sims DJ to create ringtones from the songs you produce and save them to your phone.

ESPN Darts

ESPN Darts combines rich graphics and multiple game modes with steel-tip dart explosions! Users can play the most popular dart games such as X01 (301, 501 or 901) or choose pub classics such as Cricket and Around the Clock. There is also an engaging Tournament Mode, which comes complete with a full storyline for the most passionate player. Automatic on-screen scoring and high-energy sound effects, including crowd cheers and the 'thunk' of darts hitting the board, add to the feeling of a realistic ESPN TV competition. ESPN Darts also allows players to choose from three difficulty settings to satisfy the amateur, budding professional or master dart thrower.

Pictionary®, The Sims DJ and ESPN Darts all become available on major wireless carriers beginning in December in North America and The Sims DJ is currently available in Europe. For more information on carrier availability and pricing, please visit www.eamobile.com.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS, EA, EA SPORTS BIG and POGO. In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA SPORTS BIG, EA Mobile, POGO, and The Sims are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. ESPN is a registered trademark of ESPN, Inc. or a subsidiary in the United States and/or other countries and used under license from ESPN. All other trademarks are the property of their respective owners. PICTIONARY and associated trademarks and trade dress are owned by Pictionary Incorporated.

Contacts

EA Casual Entertainment
Trudy Muller, 650-628-2926
tmuller@ea.com
or
Sparkpr for EA Mobile
Matt Marquess, 415-321-1874
matt@sparkpr.com

Contacts

EA Casual Entertainment
Trudy Muller, 650-628-2926
tmuller@ea.com
or
Sparkpr for EA Mobile
Matt Marquess, 415-321-1874
matt@sparkpr.com