SAN FRANCISCO & NEW YORK--(BUSINESS WIRE)--Sharper Image Corporation (NASDAQ: SHRP), the specialty retailer known for offering the most cutting edge products, features Donald J. Trump on the cover of its June 2007 catalog, announcing The Sharper Image’s exclusive introduction of Trump Steaks™, “The World’s Greatest Steaks.” Catering to consumers’ appetite for enjoying the very best life has to offer, Trump Steaks™, delivers a taste of Donald Trump’s luxurious lifestyle, allowing steak lovers to enjoy at home the same sumptuous cuts of meat that were previously available only at Trump’s award-winning restaurants. The exclusive launch is just in time for Father’s Day gifting and summer grilling.
Trump Steaks™, are exclusively Certified Angus Beef® brand USDA Prime, an elite category for which less than one percent of all the beef produced in America qualifies.
“Our exclusive launch of Trump Steaks™, raises the stakes in this product category by offering our customers ‘The World’s Greatest Steaks’,” stated Jerry W. Levin, Chairman of The Sharper Image. “We know our customers love steak, and like everything else with the Trump signature, these steaks are the best of the best. Whether feasting with family and friends, celebrating a special occasion, or entertaining in world-class style, Trump Steaks™, are an exceptional way to make any occasion truly memorable and an extraordinary eating experience.”
“For years, people have told me the steaks in my restaurants are incredible,” said Donald J. Trump, “so it makes sense that we expand our business to offer Trump Steaks™ to consumers everywhere. The Sharper Image is one of my favorite stores with all kinds of fantastic products and is the perfect venue for announcing to the world that Trump Steaks™ are ready to be enjoyed at home with friends and family. Trump Steaks™ are by far the best tasting, most flavorful beef that you’ll ever eat, truly in a league of their own. Treat yourself to the very, very best life has to offer.”
Available exclusively through The Sharper Image stores, catalog and at www.sharperimage.com, Trump Steaks™ are raised exclusively from Midwestern-raised, corn-fed Certified Angus Beef® stock at its optimal age for producing the most flavorful beef. Certified Angus Beef® brand USDA Prime is the pinnacle of the grading scale for traits that determine beef’s tenderness, juiciness and flavor; it can be awarded only after a rigorous independent evaluation. What’s more, Trump Steaks™ meet nine additional quality specifications not required of USDA Prime. Once optimally aged, Trump Steaks™ are cut by master butchers to exacting standards for trim and thickness. At their peak of aged perfection, Trump Steaks™ are individually sealed, flash frozen, carefully packed in dry ice, and shipped to customers in a distinctive black-and-gold Trump Steaks™ presentation box.
Four unique packages will be offered, each with a variety of USDA Prime Certified Angus Beef® cuts that will be available for purchase exclusively through The Sharper Image.
The Trump Steaks™ Collections include the: Trump Steaks™ Classic Collection for $199, Trump Steaks™ Country Club Collection for $349, Trump Steaks™ Resort Collection for $499 and Trump Steaks™ Connoisseur Collection for $999, each with different delicious combinations from The Porterhouse, the king of all steaks, The Filet Mignon, the most tender cut of beef, The NY Boneless Strip, the most popular cut of beef, and The Cowboy Bone-In Rib Eye Steak, the incredibly flavorful cut from the rib roast. In addition all Trump Steaks™ Collections include the juiciest sirloin Trump Steaks™ Burgers.
To order, visit any Sharper Image store, call The Sharper Image Catalog at 1-800-344-4444 or visit www.sharperimage.com.
About Sharper Image
The Sharper Image is a specialty retailer that is nationally and internationally renowned as a leading source of new, innovative, high-quality products that make life better and more enjoyable. The Company's principal selling channels include 186 Sharper Image specialty stores throughout the United States; the award-winning Sharper Image monthly catalog; and its primary Web site, www.sharperimage.com. The Company also has business-to-business sales teams for marketing its exclusive and proprietary products for corporate incentive and reward programs and wholesale to selected U.S. and international retailers.
This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements are based on the Company's current plans, expectations, estimates, and projections about the specialty retail industry and management's beliefs about the Company's future performance. Words such as “anticipates,” “expects,” “intends,” “plans,” “believes,” “seeks,” “estimates” or variations of such words and similar expressions are intended to identify such forward-looking statements. These statements are not guarantees of future performance and are subject to risks and uncertainties that are difficult to predict and which may cause the Company’s actual results and performance to differ materially from those expressed or forecasted in any such forward-looking statements. Some of these risks and uncertainties are discussed in the Company’s Quarterly Report on Form 10-Q for the quarter ended October 31, 2006 under “Risk Factors.” These risks include, among other factors, the Company’s ability to remain listed on the Nasdaq Global Market, its ability to continue to find or develop and to offer attractive merchandise to customers, the market potential for products in design, changes in business and economic conditions, risks associated with the expansion of its retail store, catalog and Internet operations, and changes in the competitive environment in which it operates. Unless required by law, the Company undertakes no obligation to update publicly any forward-looking statements. However, readers should carefully review the statements set forth in the reports, which the Company files from time to time with the Securities and Exchange Commission, particularly its Annual Report on Form 10-K, its Quarterly Reports on Form 10-Q and its Current Reports on Form 8-K.
About The Trump Organization
The Trump Organization encompasses global real estate development and global licensing, sales and marketing, property management, golf course development, entertainment and product licensing and brand development. Donald J. Trump is the chairman and president of The Trump Organization, a privately held company in New York. (www.Trump.com)