Specialty Tween Retailer Justice Debuts its First ''Catazine;'' Justice Brand Proves Popular with Tweens and is Poised for Growth

Justice back-to-school 2006 catazine (Photo: Business Wire)

NEW ALBANY, Ohio--()--Aug. 2, 2006--Justice, a specialty retailer of tween apparel for girls ages 7 to 14 and a member of the Tween Brands, Inc. family (NYSE:TWB), today announced it has distributed its first "catazine," a cross between a catalog and a magazine, to nearly one million tween girls. Just in time for the back-to-school season, Justice's catazine features this fall's hottest trends delivered directly to tween girls. The catazine caters exclusively to increasingly fashion-conscious tweens and will continue to help grow the Justice brand further over the next year.

To help tweens put together the perfect back-to-school outfit, Justice's catazine includes 52 pages of the fall's latest styles, ranging from skinny fit jeans with long T-shirts to cargo Bermuda shorts with lace trim camisoles. The Justice catazine is unique in that it is one of the only direct mail pieces sent directly to tweens. The catazine allows tweens to see how various outfits are put together, giving them the confidence to plan their own fall wardrobes. Many tweens also read the catazine with their mothers to decide on their favorite styles for the upcoming season together, creating a positive bonding experience.

Since opening its first store in 2004, Justice has become a leading apparel brand for fashion-aware tweens. For the latest quarter that ended on April 29, Justice posted 30 percent comparable sales growth, which contributed to Tween Brands, Inc.'s record sales and earnings for the quarter. Adding to that growth, Justice also plans to open a total of 65-70 new stores this year, and 90-100 stores in 2007.

"Tween girls recognize that Justice offers fashion-forward clothing designed just for them and have made it a leading brand in tween fashion in a very short time," said Sally Boyer, President and General Manager of Justice. "The catazine will help us forge stronger relationships with our tween audience."

The catazine represents the first of three issues the company will publish this year, with the next two being mailed out during the holiday shopping season. In 2007, Justice plans to increase the number of issues distributed to eight over the course of the year. While this is Justice's first catazine, Tween Brands, Inc.'s other popular tween fashion retail concept, Limited Too, has been mailing catazines to its tween customers for seven years. The Limited Too mailings have been highly successful, generating upwards of 30 million impressions per issue. With over 10 million customers in both the Limited Too and Justice databases combined, Tween Brands, Inc. is the largest publisher of tween catazines.

About Justice

Justice offers fashionable apparel and related accessories for tween girls, ages 7-14, in retail locations primarily in off-the-mall power retail and strip centers across the country. Justice merchandise is designed in-house and includes a full line of fashionable sportswear such as tops, shorts, skirts, pants, jeans and sweaters as well as dresses, outerwear, and swimwear. Justice also offers accessories including jewelry, belts, bags, and footwear.

About Tween Brands, Inc.

Tween Brands, Inc. (NYSE:TWB - News) is a leading specialty retailer for tween girls. At Limited Too, the company sells sportswear, related accessories and key lifestyle items for active, fashion-aware tween (ages 7 to 14) girls. Limited Too currently operates 566 stores in 46 states and Puerto Rico, and has a select number of international franchised stores. Limited Too publishes a catalog coinciding with key tween shopping times throughout the year and conducts e-commerce on its Web site, www.limitedtoo.com. Justice is the company's newer specialty retail concept for tween girls, offering sportswear, key accessories and lifestyle items to value-conscious customers, predominantly in off-the-mall store sites. Justice currently operates 116 stores across the United States, the locations of which can be found on their Web site, www.justicejustforgirls.com.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995

This press release contains various "forward-looking statements," specifically related to the company's future operations, within the meaning of the Private Securities Litigation Reform Act of 1995 and other applicable securities laws. Such statements can be identified by the use of the forward-looking words "anticipate," "estimate," "project," "target," "believe," "intend," "plan," "expect," "hope," "risk," "could," "pro forma," "potential," "outlook," or similar words. These statements discuss future expectations, contain projections regarding future developments, operations or financial conditions, or state other forward-looking information. These forward-looking statements involve various important risks, uncertainties and other factors that could cause our actual results for 2006 and beyond to differ materially from those expressed. The following factors, among others, could affect our future financial performance and cause actual future results to differ materially from those expressed or implied in any forward-looking contained in the materials within this press release: changes in consumer spending patterns, consumer preferences and overall economic conditions; decline in the demand for our merchandise; the impact of competition and pricing; the effectiveness of our brand awareness and marketing programs; a significant change in the regulatory environment applicable to our business; risks associated with our sourcing and logistics functions; changes in existing or potential trade restrictions, duties, tariffs or quotas; currency and exchange risks; availability of suitable store locations at appropriate terms; ability to develop new merchandise; ability to hire and train associates; the potential impact of health concerns relating to severe infectious diseases, particularly on manufacturing operations of our vendors in Asia and elsewhere; acts of terrorism in the U.S. or worldwide; and other risks that may be described in other reports and filings we make with the Securities and Exchange Commission. Future economic and industry trends that could potentially impact revenue and profitability are difficult to predict. Therefore, there can be no assurance that the forward-looking statements included here will prove to be accurate. The inclusion of forward-looking statements should not be regarded a representation by us, or any other person, that our objectives will be achieved. The forward-looking statements made herein are based on information presently available to us, as the management of the company. We assume no obligation to publicly update or revise our forward-looking statements even if experience or future changes make it clear that any projected results expressed or implied therein will not be realized.

Contacts

Tween Brands, Inc.
Robert Atkinson, 614-775-3739

Contacts

Tween Brands, Inc.
Robert Atkinson, 614-775-3739