The Majestic Research consumer behavior survey drew on a panel of more than 2.5 million respondents to outline holiday shopping and Internet usage trends, including shopping intent, past purchases, consumer experiences, and shopping characteristics.
This holiday season to date, the most commonly visited websites include Amazon, Best Buy, Walmart, eBay, and Target, among others. Consumers who shopped Best Buy and Kohls' websites were the most satisfied shoppers overall as well as the most likely to feel safe making purchases online.
On average, respondents indicated that they research approximately 42% of their offline holiday purchases online first. Among the top 10 most used websites by respondents, Shopzilla.com and Google's Froogle were found to be the most useful.
"Throughout the Holiday season our transaction level data has suggested strong growth in the search and ecommerce space. Our first annual online holiday shopping survey confirms these trends and suggests the robust trends are continuing," said John Aiken Majestic's Senior Internet Analyst.
More than 50% of visitors to eBay and Amazon indicated that they had completed one or more transactions since the beginning of the holiday season, compared to the average 22% among all websites included. Only 10% and 17% of eBay and Amazon's customers, respectively, were first-time buyers.
Although roughly 15% of respondents indicated that they found online display advertising more useful this holiday season, 22% indicated that it was less useful or appealing to them.
For detailed full survey results with charts and graphs, please go to:
About Majestic Research
Majestic Research is an independent financial research firm that is revolutionizing equity research by gathering and analyzing massive amounts of proprietary industry data to provide unique, real-time, and highly accurate insights into how a sector or company is performing. Majestic produces syndicated and custom research in the following sectors: ecommerce, auto, casinos, homebuilders, and pharma. New York City-based Majestic, founded in 2002 and headed by former Instinet CEO Doug Atkin, uses technology to aggregate and analyze data encompassing millions of bits of information - such as behavioral and transactional data on more than 50 million Web pages - and produce insights that move stock prices. Majestic's clients include more than 100 mutual fund companies, hedge funds, and private equity firms. For more information, please visit: www.majesticresearch.com.