Email Marketing Helps Travel and Tourism Agencies Build and Maintain Strong Customer Relationships; Travel professionals use email to keep their customers up-to-date on offerings and to build customer loyalty

WALTHAM, Mass.--()--Sept. 20, 2005--Constant Contact(R) (www.constantcontact.com), the leading permission Do-It-Yourself Email Marketing(R) service for small and medium businesses and associations, announced today that hundreds of travel and tourism organizations nationwide are leveraging Constant Contact's email marketing tools and services to build and develop strong relationships with their customers.

Staying in touch with customers in slower months and promoting new business year-round is essential for the travel and tourism industry. To meet their communication needs, agencies have found Constant Contact's user-friendly newsletter and promotional templates are the tools that allow them to deliver professional results.

"Constant Contact has proven itself to be a valuable tool for measuring the effectiveness of our marketing messages and improving communications with our prospective guests," said Fred Ackerman, chief shepherding officer, Black Sheep Adventures (www.blacksheepadventures.com). "Our monthly email newsletter is a vital link in the chain of customer interactions leading to sales. Constant Contact's email templates are quick and easy to use, allowing us to create professional newsletters with minimal time and skill, permitting us to focus more on our core business of designing and leading unforgettable multi-sport vacations."

The ease of being able to produce newsletters and other marketing materials like press releases and maintaining a client database without hassles convinced Christina Pappas of Open the Door Inc. (www.openthedoor.biz) that email marketing would help her business. "Originally, as a one person marketing firm, there was no way that I could do everything I needed to do for my clients without a tool like Constant Contact," said Christina Pappas, president, Open the Door Inc. "Constant Contact was my first 'partner,' making it easy for me to manage a list of over 5,000 media and industry contacts on a daily basis. Now that I have staff, the first thing they're trained in is how to use Constant Contact. Constant Contact allows us to be efficient in our communications to the media and our industry contacts, resulting in increased press coverage and business opportunities for our clients."

"We have seen a dramatic rise in sales for Boston Duck Tours and its restaurant and attraction partners using Constant Contact," said Bob Schwartz, assistant director of marketing and sales, Boston Duck Tours (www.bostonducktours.com). "Our promotional newsletters to prospective and existing clients helped us significantly increase business for our partners by 50 percent so far this season."

"Constant Contact has taken our business to another level," said Bryan Herb, chief marketing officer, Zoom Vacations (www.zoomvacations.com), an international tour provider based in Chicago. "Our biggest success is the credibility and awareness that we are able to achieve with our Constant Contact email campaigns. Our clients constantly tell me how professional and attractive our newsletters and promotions are," said Bryan. "This is largely due to the Constant Contact templates, which allow my campaigns to remain consistent in their appearance. Every time we send out a newsletter it provokes calls and emails about the vacations we feature."

About Constant Contact

With over 40,000 customers and a recent winner of SmallBusinessComputing.com's "Excellence in Technology Award," Constant Contact(R) is the leading permission Do-It-Yourself Email Marketing(R) service for small and medium businesses (SMBs) and associations. Constant Contact is a Web-based email marketing solution that enables small organizations to easily create and send professional HTML email newsletters, promotions, announcements and more with no technical expertise required. Designed and priced for SMBs, Constant Contact is affordable, easy-to-use and includes a free 60-day trial at: www.constantcontact.com. The service is marketed through over 1,500 Business Partners and more than 100 marquee channel partners including American Express OPEN, AOL, Corel, FTD, IBM, Interland, Network Solutions, Register.com, Website Pros and Yahoo Search Marketing. Constant Contact is a founding member of the Email Service Provider Coalition (ESPC), a group formed to fight spam while protecting the delivery of legitimate email. Constant Contact is funded by Morgan Stanley Venture Partners, Commonwealth Capital Ventures, Longworth Venture Partners and Hudson Ventures. For more information, please call 781-472-8100.

Roving, Roving Software, Constant Contact, the Constant Contact Logo, Do-It-Yourself Email Marketing, The smart way to reach your customers, Email Marketing Made Easy, Email Marketing 101, Email Marketing Diva, Email Marketing Hints & Tips, and SafeUnsubscribe are trademarks or service marks or registered trademarks or service marks of Roving Software Incorporated d/b/a Constant Contact. All other company and product names may be trademarks or service marks of their respective owners.

Contacts

Topaz Partners
Tom Francoeur, 781-388-7900 x205
tfrancoeur@topazpartners.com

Contacts

Topaz Partners
Tom Francoeur, 781-388-7900 x205
tfrancoeur@topazpartners.com