Cosmopolitan Celebrates 40 Years as the World's Favorite Women's Magazine

MOVIE STAR SCARLETT JOHANSSON HELPS CELEBRATE COSMOPOLITAN'S 40th BIRTHDAY ISSUE BY APPEARING ON THE SEPTEMBER COVER. SHE DISHES WITH COSMO ABOUT FALLING IN LOVE, WHY SHE LEFT MISSION IMPOSSIBLE 3, THE TABLOIDS, AND HER FEELINGS ABOUT THE PRESIDENT. ON NEWSSTANDS AUGUST 16. (Photo: Business Wire)

NEW YORK--()--Aug. 16, 2005--The September 2005 issue of Cosmopolitan, on newsstands August 16, celebrates 40 fabulous years as the world's most successful and loved women's magazine. Over the years, Cosmo has helped countless fun, fearless females get what they want out of life. Each month, the magazine offers readers all the latest on fashion and beauty, relationships, careers, health, personal growth, entertainment, and of course, men. Cosmo's iconic status and ability to connect with contemporary women has led to 51 international editions (more than any other title) and a combined worldwide circulation of more than 77 million.

A Little History

In 1965, Sex and the Single Girl author Helen Gurley Brown turned Cosmopolitan from an antiquated general-interest magazine into the most talked about women's magazine in the country. By giving her readers advice on how to have the life they really wanted and publishing articles on provocative subjects, she cultivated a huge and fiercely loyal readership. Today, she is the editor-in-chief of Cosmopolitan international editions.

Cosmo Today

In 1998, Kate White stepped in as editor-in-chief. With four titles already under her belt (Child, Working Woman, McCall's, and Redbook), White looked forward to the challenge of taking Cosmo into the 21st century.

In the last seven years, White has lifted the magazine to new heights through her own keen understanding of Cosmo's readership and the addition of fresh and exciting new content. She's introduced gripping real-life reads along with many new sections including "Informer," "What You're Dying to Know About," "Guy Without His Shirt," and "What's Cosmo This Minute." White has also added such innovative new columns as "Ask Him Anything," "Cosmo for Your Guy," "Pleasures," "Stress SOS," "Couples," "Cosmo Gyno," "Conversation Starters," and "Cosmo Commandments." She has doubled the amount of photography in Cosmo, made the magazine much more ethnically diverse, introduced news coverage, including a regular feature called "From the Files of Linda Fairstein," and significantly increased the amount of humor in the magazine.

"My years at Cosmo have been exhilarating," says Kate White. "Our reader is a dynamic young woman, and she expects a lot from a magazine. She wants engaging and exciting content with advice on everything from how to figure out what makes men tick to securing a killer raise to enjoying life fully despite all the stress she faces. Over the last 40 years, Cosmo has always been in step with what its readers are dying to know, and it'll continue to do so for the next 40 years."

Cosmo Fun Facts

-- U.S. circulation: 2.9 million

-- Number one in single copy sales

-- 51 international editions (55 including Cosmo spin-offs such as Cosmopolitan Hair and Beauty in the UK and Cosmopolitan Magic in Russia)

-- Published in more than 30 languages

-- Billionth copy will be sold: September 2005

-- It takes 53 million pounds of paper to print Cosmo each year.

Cosmo Centerfolds:

-- Burt Reynolds: April 1972

-- John Davidson: April 1974

-- Jim Brown: April 1974

-- Arnold Schwarzenegger: August 1977

-- David Hasselhoff: May 1990

Cover Stats:

-- Model with most Cosmo covers: Cindy Crawford (17)

-- All cover models are actually wearing high heels during the shoot, even though you can't see their feet.

-- It takes an average of two hours for hair and makeup before a cover model goes on set.

-- On the cover, a model's face measures 2-2 1/8-inches from forehead to chin.

-- Kate and her executive editor work on Cosmo coverlines for a minimum of 10 hours each week. But it's one of their favorite parts of their jobs.

Miscellaneous:

-- Recent films that have featured Cosmo: Sideways, Monsoon Wedding, Charlie's Angels 2, Legally Blonde, Beyond the Sea, Proof

-- On average, we receive 36,000 letters from readers each year.

-- We receive about 30 emails each month from guys saying they read Cosmo because it's like having the other team's playbook.

-- The beauty question we get asked more than any other: "What's the best mascara?"

-- The reader question the fashion department gets most often is: "What jeans should I buy?"

-- One of the most common relationship questions we get from readers is: "Why doesn't he want a relationship?"

-- Will Toale, one of the models in Cosmo's November 2002 Naked Chef portfolio went on to land a role as the messenger in Broadway's recent A Streetcar Named Desire.

Contacts

Susan Portnoy Public Relations
Susan Portnoy, 212-579-7029
sppr@mindspring.com
(Photos, video and interviews available)

Contacts

Susan Portnoy Public Relations
Susan Portnoy, 212-579-7029
sppr@mindspring.com
(Photos, video and interviews available)