|Company Rebrands To Reflect Business Evolution And Customer Focus; Announces New European Customer and Executive Hire|
Zero-Knowledge Systems Inc., a leading provider of managed Internet services to many of the world's largest broadband providers, today changed its name to Radialpoint. The company also announced it signed ntl, the UK and Ireland's largest cable operator and a leading provider of broadband services, as its first new customer under the Radialpoint name, and that Hunt Norment has joined as Vice President of Marketing and Product Development. Ntl will offer Radialpoint's Anti-Virus service free to its subscribers under the product name Netguard. The company's new website is available at http://www.radialpoint.com.
The Radialpoint Managed Services Delivery Platform is currently used by some of the world's largest broadband providers, including Adelphia and BellSouth in the United States; Aliant, Bell and TELUS in Canada, and ntl, ONO and Telewest in Europe. Radialpoint now serves over 14 million broadband subscribers worldwide, making it the dominant player in managed Internet services.
As Radialpoint moves to deploy new services beyond security, management decided to develop a new brand name that better describes the expanded scope of the company's growing leadership in managed services.
"Radialpoint is a name and brand that reflects our business today and the unique vision we have for managing and delivering future Internet services," said Hamnett Hill, president and CEO of Radialpoint. "Zero-Knowledge was a name that served us well for many years, but no longer fits the company or its products. As we continue to add leading broadband providers like ntl as customers, it is important that our name and brand accurately reflect what we do and the market leadership we have achieved in the managed Internet services industry."
Mr. Hill continued: "The concept behind the name Radialpoint is that there is an intersection at which the market demand for a spectrum of broadband services and the ability to deliver, deploy and support those services profitably are in balance. We call this a radial point, and it is what we enable our customers to achieve."
Using Radialpoint's advanced Managed Services Delivery Platform, providers can brand, configure, launch, manage and support the new Internet services subscribers want while minimizing deployment, support and operational costs. By delivering essential subscriber services on a platform designed with the needs of broadband providers in mind, Radialpoint helps providers create, retain, and grow lasting, profitable customer relationships.
The addition of Hunt Norment to lead Radialpoint's marketing and product development organizations is the latest in a series of executive hires that strengthen the depth and expertise of the company. Mr. Norment brings a deep understanding of telecommunications business and technology. Prior to joining Radialpoint, he was chief executive officer of Aegea, a communications software company focused on integrating presence technology into broadband access networks. Since 1990, he has managed executive, marketing, product management, and business development functions at some of the world's leading broadband technology companies, including IBM, Bell Atlantic (TELE-TV), Compaq, 2Wire, and BroadJump.
The company rebrand was completed with Idiom, a firm that specializes in naming. It has worked with companies such as Intel, HP, and Nestle. Pentagram, a leading design firm, was responsible for developing the look and feel of the new name, logo and brand. Pentagram has completed similar projects for companies including Citibank, United Airlines, and the New York Jets, among many others. The name change was approved by the company's Board of Directors and then at a shareholder's meeting held in late February.
Radialpoint is a leading provider of managed Internet services solutions for broadband providers. The Radialpoint Managed Service Delivery Platform enables large and mid-size providers to generate new revenue and significantly lower operational costs associated with supporting and bringing new Internet services to market. Its customers include Aliant, Bell and TELUS in Canada; Adelphia and BellSouth in the US; and ntl, Ono and Telewest in Europe. Radialpoint is headquartered in Montreal, Canada, with offices in Europe. For more information, visit http://www.radialpoint.com/.