OxiClean Unveils Its Most Powerful Stain Remover Ever; OxiClean Improves Its Flagship Versatile Stain Fighter with a Stronger Formula

DENVER--()--March 30, 2005--Just in time for the annual spring cleaning ritual, OxiClean(R) has reformulated its Versatile Stain Remover to put a stronger stain fighter in every bucket. Now better than ever, OxiClean Versatile Stain Remover attacks stains with more strength than ever before.

The new formula is the most powerful OxiClean versatile stain remover to date. By boosting the performance of laundry detergent, Versatile Stain Remover will fight the most stubborn laundry stains like dirt, chocolate, ice cream, ketchup, motor oil and spaghetti sauce better than detergent alone. It now works 25 percent better in-wash and 200 percent better when used as a pre-treat for laundry.

"It's our mission to provide families with the best and easiest stain-fighting solutions possible," said Cathy Underwood, Brand Manager for OxiClean. "By improving Versatile Stain Remover, a product that is already number one in its category, we allow families to have fun and get even messier than ever before because they know there's a product that will fight even their toughest stains better than ever before."

Versatile Stain Remover's innovative technology truly sets it apart from the competition -- the new formula grabs oxygen out of the solution, sending it directly to the surface where stains exist.

"OxiClean Versatile Stain Remover really lives up to its name, tackling more than 101 stains in and around the house," Underwood said. "Versatile Stain Remover works on everything from house siding to garbage disposals -- it's even gentle enough to clean antique lace."

Versatile Stain Remover's powder form allows consumers to determine the strength they need in order to get the job done. Since the product is chlorine-free, it is safer to use around the house than many other household chemicals and won't ruin a favorite item if it's accidentally spilled.

Available in 1.5 lb, 2.5 lb, and 6 lb tubs, improved OxiClean Versatile Stain Remover can be found at Wal-Mart, Target, Home Depot, Lowe's, Sam's Club, Costco and leading grocery stores across the country.

About Orange Glo International

Founded in Denver, Colorado, privately held Orange Glo International began creating its powerful cleaning products more than 15 years ago. Best known for its OxiClean brand, the company has shown how forming a direct relationship with consumers can win market share and develop brand trust one person at a time. The company, which employs more than 180 people, continues to expand globally, making Inc. Magazine's list of "Ten Fastest Growing Private Companies" in 2000, 2001 and 2002.

Contacts

LeGrand Hart for Orange Glo International
Colleen Kilkenny, 303-298-8470
ckilkenny@legrandhart.com
or
Hannah Shawcross, 303-298-8470
hshawcross@legrandhart.com

Contacts

LeGrand Hart for Orange Glo International
Colleen Kilkenny, 303-298-8470
ckilkenny@legrandhart.com
or
Hannah Shawcross, 303-298-8470
hshawcross@legrandhart.com