Over 70 Percent of People Want to be Surprised on Their Birthday, According to Proflowers.com Survey; Proflowers Uncovers How Busiest Birthday Month Can Be Cause for Celebration

SAN DIEGO--()--Aug. 4, 2004--Your loved ones may say they don't want a big splash on their birthday, but you better read between the lines if you want to keep them happy. A Proflowers.com survey released today found that more than seven out of 10 people actually want to be surprised on their birthday.

The survey found that 72.2 percent of respondents said they'd like some element of surprise on their big day. Surprise parties take the cake, with more than two out of five people (43.5 percent) actually wanting that very party they may say they don't want. A surprise gift in the form of cold hard cash came in close second, snagging 40.2 percent of the vote; and that dream vacation getaway stole third with a 33.8 percent nod.

"No matter what our family and friends may tell us, they really do want to be showered with that extra attention on their birthday," says Bill Strauss, CEO of Provide Commerce, which operates Proflowers.com. "And for many of us, this is a lesson learned just in time."

According to the National Center of Health Statistics, August has been the month with the most births in the United States since 1999.

"That just means it's high time for birthday surprises - whether you say Happy Birthday with a big bash, a long-awaited vacation getaway, or with a beautiful bouquet of flowers," says Strauss.

The Proflowers.com survey also found that more than seven out of 10 people (72.4 percent) feel very little stress or no stress at all about getting older. And more than 30 percent of respondents said the 30s represent "the prime of your life." The next best thing? According to the survey, it's the 40s (21.4 percent), edging out the 20s (20.6 percent) as the years people consider the best time to enjoy life. Average age of the survey's respondents? 44.

"Regardless of when people are born or how they are celebrating, this survey tells us that people are thinking and feeling young," says Strauss. "They're not stressed about getting older - and in fact, the perception of the ever-dreaded 'over the hill' mark seems to be coming later and later in life."

More Birthday Survey Results

-- More than one out of five respondents (20.2 percent) said a spouse or significant other has forgotten their birthday at least once.

-- Age 21 is the most important milestone birthday, according to 31 percent of respondents.

-- One in five people (21.6 percent) said they typically spend $100 or more on a birthday gift for a spouse, partner or significant other. On a family member or close friend, the most popular range is $20 to $49 (55.8 percent).

To celebrate the biggest birthday month of the year, Proflowers.com has launched the August Birthday Bouquet, which is a hand-picked, hand-tied bouquet containing blue iris, red or dark pink royal lilies, clusters of ornamental grains and seeded eucalyptus. Consumers can order this and other birthday bouquets at www.proflowers.com or by calling 1-888-FRESHEST.

About the survey

This survey was commissioned by Proflowers.com and was conducted during the week of July 19, 2004. This online survey reflects a national sampling of 500 respondents aged 18 years or older.

About Proflowers.com

Proflowers.com is operated by Provide Commerce, Inc. (NASDAQ: PRVD) which operates an e-commerce marketplace of websites for perishable goods that consistently delivers fresh, high-quality products direct from the supplier to the customer at competitive prices. The company's platform combines an online storefront, proprietary supply chain management technology and established supplier relationships to create a market platform that bypasses traditional supply chains of wholesalers, distributors and retailers.

Provide Commerce launched its marketplace in 1998 to sell and deliver fresh cut flowers for everyday and special occasions such as Mother's Day, birthday and anniversary events, through its Proflowers brand and website, www.proflowers.com. Provide Commerce also offers fresh fruit and premium meat direct from the supplier to its customers at Cherry Moon Farms, www.cherrymoonfarms.com, and Uptown Prime, www.uptownprime.com. For more information, please visit www.providecommerce.com.

Forward-looking Statements

Statements in this press release, other than historical information, may be "forward-looking" in nature within the meaning of the Private Securities Litigation Reform Act of 1995 and are subject to various risks, uncertainties and assumptions. These statements are based on management's current expectations, estimates and projections about Provide Commerce and its industry and include, but are not limited to, express and implied statements about anticipated demand of flowers and customer responses to events such as birthdays, as well as the Company's ability to respond to such market conditions and perceptions. The risks, uncertainties and assumptions that may affect Provide Commerce include the factors disclosed in the Company's filings with the U.S. Securities and Exchange Commission. The company undertakes no obligation to update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.

Contacts

Proflowers
Jen Carroll, 858-729-2761
jcarroll@proflowers.com
or
Integrated Corporate Relations
John Flanagan/Megan McDonnell, 203-682-8200
john.flanagan@icrinc.com/mmcdonnell@icrinc.com

Contacts

Proflowers
Jen Carroll, 858-729-2761
jcarroll@proflowers.com
or
Integrated Corporate Relations
John Flanagan/Megan McDonnell, 203-682-8200
john.flanagan@icrinc.com/mmcdonnell@icrinc.com