Arby's Introduces New Oven Roasted Sandwiches This Fall

FORT LAUDERDALE, Fla.--()--Nov. 20, 2003--

  The Sandwich Experts Offer Italian Beef'n Provolone, Philly Beef Supreme, French Dip'n Swiss -- All Served on Artisan-Baked Baguette Bread  

Bringing to market sandwiches that continue to satisfy consumers' insatiable appetites, Arby's will add three new sandwiches to its menu this fall, continuing to build on its expertise in creating oven-roasted favorites with the freshest ingredients.

In response to the growing consumer demand for variety, Arby's three new sandwiches, served on soft, artisan-baked baguette bread, are:

-- The Italian Beef'n Provolone featuring Arby's oven roasted beef marinated in Italian seasonings, served with smokehouse onions and provolone cheese and topped with roasted garlic sauce;

-- The Philly Beef Supreme featuring Arby's oven roasted beef, warm and fresh from the oven, topped with fire-roasted vegetables and Swiss cheese;

-- The French Dip 'n Swiss featuring Arby's oven roasted beef topped with Swiss cheese and served with savory hot au jus for dipping.

"Arby's is giving Americans what they want -- better tasting sandwiches with fresh ingredients and intense flavors," said Michael Welch, Senior Vice President of Operations for Arby's, Inc. "We are delivering the delicious, oven-roasted classics that our millions of customers have come to expect from us while offering tasty, high quality options as the nation trends away from traditional fast food."

The Philly Beef Supreme and the French Dip 'n Swiss have hit restaurants in October and November at a suggested retail price of $3.79 and $3.69 respectively. The Italian Beef'n Provolone will make it's return to the Arby's menu in December at a suggested retail price of $3.69. These sandwiches continue to build on Arby's "Oven Fresh, Oven Good" promise with only the freshest ingredients and oven-roasted offerings.

Arby's, Inc., d/b/a Triarc Restaurant Group, a subsidiary of Triarc Companies, Inc. (NYSE:TRY), services more than 3,300 single- and dual-branded restaurants worldwide, including Arby's, T.J. Cinnamons(R) and Pasta Connection(R) brands.

Contacts

For Arby's Inc., Fort Lauderdale
Triarc Restaurant Group
Anne Kirchhoff, 954/351-5342
akirchhoff@arbys.com
or
Hill & Knowlton SAMCOR
Cori Z. Rice, 305-443-5454
cori@samcor.net

Contacts

For Arby's Inc., Fort Lauderdale
Triarc Restaurant Group
Anne Kirchhoff, 954/351-5342
akirchhoff@arbys.com
or
Hill & Knowlton SAMCOR
Cori Z. Rice, 305-443-5454
cori@samcor.net